revVana is a revenue forecasting software solution built natively on Salesforce, designed to enable Finance and Sales Operations teams to analyze and collaborate on revenue data in real time—without the need for spreadsheets. revVana integrates directly with Salesforce, leveraging existing sales and revenue data, and facilitates input from Sales, Finance, and Operations teams to generate accurate, real-time revenue forecasts.
Unlike traditional sales forecasting tools that typically focus on sales pipeline or bookings, revVana provides a comprehensive revenue forecasting process, covering the journey from first customer contact to full revenue realization. By being available on the Salesforce AppExchange, revVana allows organizations to streamline forecasting workflows within the Salesforce environment, reducing manual effort and improving forecast accuracy.
How was revVana started?
revVana was founded by a team with deep expertise in enterprise software, analytics, and operations. The founding team includes:
- Ted Serentelos (Chief Executive Officer), who brings over 20 years of experience in technology leadership roles, including as COO of Telogis.
- Greg Lewis (President & Founder), with decades of experience in business and technology, formerly CEO of Wave6 and Emerging Solutions.
- Kaushik Ruparel (Co-Founder, CTO), who played a key role in launching Salesforce Wave Analytics (now Einstein).
- Neha Kapuria (Head of Strategy & Operations), with a background in business performance and analytics at companies like Telogis and Verizon Connect.
- Shuji Ui (Head of Product Engineering), experienced in product management for Salesforce industry solutions.
The expertise of the founding and leadership team reflects revVana’s focus on transforming how companies manage and forecast revenue within the Salesforce ecosystem.
Who uses revVana?
revVana serves mid-sized to large organizations that rely on Salesforce and require advanced revenue forecasting capabilities. Their customers span multiple industries and include companies such as:
- TransUnion
- nvet
- Hire Right
- BridgeNext
- Certis
- Diaceutics
- Mealsuite
- Vitesse
- Acuant – A GBG Company
These clients use revVana to improve collaboration between finance, sales, and operations, and to gain a more accurate, unified view of their revenue forecasts.
What makes revVana different?
revVana distinguishes itself by:
- Being built entirely on Salesforce, ensuring seamless integration with existing CRM and sales data.
- Focusing on revenue forecasting (not just sales forecasting), providing a full picture from pipeline to recognized revenue.
- Enabling real-time collaboration and updates across departments, eliminating the need for offline spreadsheets and manual consolidation.
- Automating complex forecasting processes to boost accuracy and efficiency for finance and operations teams.
For more details on their approach and leadership, visit their About page.
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