RESMARK Systems is a software platform specializing in marketing, reservation management, and back office solutions for tour operators. The system enables travel companies to offer online trip bookings around the clock, serving both large and small operators, including those with complex product offerings.
RESMARK Systems helps streamline operations by reducing manual labor and enabling reservation staff to focus more on converting phone inquiries into sales. The platform stands out by integrating an automatic online lead generation program, with personalized follow-up for every lead, as well as tools for tracking commission expenses, managing net rates, simplifying payment collection, and automating communications with travel agents, hotels, and subcontractors.
Continuous development, informed by tour operators who both created and use the software, positions RESMARK as a comprehensive solution for reservation and marketing needs in the travel and adventure industry.
How Was RESMARK Systems Started?
RESMARK Systems was founded by Brandon Lake, who leveraged his leadership experience at Western River Expeditions and Moab Adventure Center. His background in adventure travel and industry organizations such as Trusted Adventures and Rafting America helped shape the company’s focus on solving real-world challenges faced by tour operators. More on RESMARK's story can be found on their About page.
Who Uses RESMARK Systems?
RESMARK Systems serves a diverse range of tour operators and travel businesses. Their clients include:
- Western River Expeditions
- Moab Adventure Center
- Nantahala Outdoor Center (NOC)
- Sandals & Beaches Resorts
- Orange Torpedo Trips
- Navitat Canopy Adventures
- Zoar Outdoor
- Island Routes
- Arbortrek
- Great Alaska Adventures
This customer base spans from established travel brands to growing start-ups, reflecting the platform’s adaptability to different business sizes and needs.
What Makes RESMARK Systems Different?
RESMARK Systems differentiates itself with its end-to-end approach, combining reservation management, marketing automation, and back office tools within a single platform. Features such as automated lead generation with personalized follow-up, partner commission tracking, and integrated communications help tour operators reduce operational overhead and increase sales conversion rates.
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