Resi is an adaptive multifamily marketing platform that enables property operators to create and manage dynamic apartment websites, digital advertising, and lease-up marketing—all from a single SaaS solution. Resi focuses on helping modern real estate professionals drive leasing results and streamline digital marketing for multifamily properties.
Resi’s all-in-one platform offers tools for building high-performing property websites, managing digital advertising campaigns, and accessing actionable marketing insights. By integrating these features, Resi aims to simplify the digital marketing workflow for property managers, from initial lease-up phases to ongoing resident acquisition and retention. The platform is designed to help properties differentiate themselves and compete more effectively in crowded real estate markets.
Who uses Resi?
Resi serves property operators and real estate companies looking to improve their digital marketing strategies for multifamily properties. One notable customer is Sherman Associates, a real estate development company. According to Chris Sherman, President of Sherman Associates, Resi has had a significant impact on their leasing process.
How was Resi started?
Resi was co-founded with the involvement of Chris Sherman, who is also the President of Sherman Associates. The platform was developed in response to the need for more effective marketing and leasing solutions in the multifamily real estate sector, aiming to transform how properties are promoted and leased in a digital-first environment. More information about Resi’s background can be found on their About page.
What makes Resi different?
Resi distinguishes itself through its integrated SaaS approach, combining website creation, digital advertising, and analytics into a unified system tailored for the multifamily market. The platform emphasizes adaptability and easy integrations, supporting property teams in both launching new developments (lease-ups) and sustaining long-term occupancy.
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