RealWork is a software development company based in Austin, Texas, focused on helping businesses leverage the power of referrals by turning completed jobs into authentic, location-based marketing assets. RealWork offers technology that captures and broadcasts proof of work onsite, sharing these job stories with potential customers in the same neighborhoods where the work was completed.
How does RealWork's technology work?
The core of RealWork's platform is its GeoProof Ecosystem, a system designed to enrich every aspect of a business by documenting and verifying completed jobs right where they occur. This technology enables businesses to:
- Capture real-time proof of work onsite with staff.
- Broadcast completed projects to friends and neighbors nearby, increasing local visibility.
- Strengthen trust between businesses and customers by making their work transparent and easily verifiable.
The goal is to let a company's work "speak for itself," empowering businesses to control their reputation and referral network in their local communities.
Who uses RealWork?
RealWork primarily serves service-based businesses looking to increase referrals and local trust. Examples of their customers include:
- Heroes Digital
- Drain Town Rooter
- Mountain View Doors
- 5 Star Plumbing
- Door Pro America
- Northern Lights Exteriors
- The Weather Protection Company
- Pioneer Basement Waterproofing
These clients represent industries such as home services, plumbing, doors, exteriors, and waterproofing, highlighting RealWork's focus on businesses that benefit from strong local reputations and word-of-mouth marketing.
Who founded RealWork?
RealWork was founded by a team with expertise in software, sales, operations, and venture investment. Key founding team members include:
- Scott Hartig: Chief Executive Officer
- Pierce Birkhold: Co-Founder / Chief Sales Officer
- Rusty Fincke: Co-Founder / Chief Operating Officer
- Brian Luskey: Vice President, Product
- Amy Webster: Director, Customer Success
- Connor Milligan: Senior Director of Finance
- John Berkowitz (OJO Labs)
- Krishna Srinivasan (LiveOak Venture Partners)
This diverse leadership team brings experience from both the software industry and customer-focused businesses, shaping RealWork's mission to build trust and control for service providers.
What makes RealWork different?
Unlike traditional review platforms or generic marketing tools, RealWork's approach centers on authentic, location-based verification of completed work. By tying proof directly to the place and moment of service, businesses can build stronger local reputations and drive more referrals organically.
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