Real Time Feedback is a private, two-way communication and engagement platform designed to transform the on-location customer experience in real time. Real Time Feedback enables businesses to receive instant input from customers through discreet channels such as specialized QR codes, NFC tags, and custom URLs. This system allows customers to easily share compliments, concerns, or complaints directly with management while they are still on-site.
Unlike traditional surveys that capture feedback only after the fact, Real Time Feedback provides actionable insights as events unfold. When customers submit feedback, designated managers receive push notifications, allowing them to respond and resolve issues immediately. This process helps companies optimize operations and foster brand loyalty by addressing customer needs in the moment.
The platform is particularly focused on simplifying and encouraging honest feedback by removing confrontation and complexity for both customers and staff. Its real-time nature allows organizations to be more responsive and proactive, using customers as their "eyes and ears" on the ground.
Who Uses Real Time Feedback?
Real Time Feedback serves a wide range of organizations that value immediate customer insight and operational agility, including sports teams, entertainment venues, hospitality providers, automotive dealerships, fitness centers, restaurants, and more. Notable customers include:
- Dallas Mavericks
- Dallas Stars
- American Airlines Center
- Bridgestone Arena
- Nationwide Arena
- Hilton
- San Diego Padres
- KFC Yum Center
- University of Oregon
- Andretti Indoor Karting Games
- Numerous automotive dealerships such as Bill Utter Ford, Bob Tomes Ford, Toyota Denton, and others
This diverse client base highlights the platform’s adaptability across industries where real-time, on-site feedback is critical.
How Was Real Time Feedback Started?
Real Time Feedback was established by a founding team with direct expertise in guest experience and venue management. Adam and Kfir Alfia are associated with driving change in real-time customer and employee feedback for companies. Other founding team members include leaders from high-profile venues and organizations: Gina Chapa (American Airlines Center), Theo Hodges (Dallas Mavericks), Matt Keller (Dallas Stars), David Chadwell (Bridgestone Arena), and Derek Smith (Nationwide Arena). Their collective experience in managing large-scale customer environments shaped the platform’s focus on immediacy and operational impact.
What Makes Real Time Feedback Different?
The platform distinguishes itself by enabling live, two-way communication during the customer experience—not after it has ended. Real Time Feedback is not a traditional survey tool: it focuses on what’s happening in the moment, allowing organizations to take corrective action or celebrate positive feedback instantly. The use of simple, accessible technologies (QR codes, NFC tags, custom URLs) lowers barriers to participation and increases the volume and quality of feedback received.
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