QualSights is a next-generation insights company that develops disruptive technology to help brands decode human behavior. QualSights provides an integrated suite of patented Smart Sensors, an award-winning Participant App, and an AI-powered platform, all designed to capture, understand, and analyze consumer and user behavior with precision and speed.
The core of QualSights’ offering is its Smart Sensors, which allow brands to passively collect behavioral data at the exact moment it occurs—providing insights without relying on human recall. Their Participant App delves deeper into the motivations behind behavior, helping brands uncover the 'why' and 'how' with authenticity and depth. The AI-powered platform then streamlines the entire analysis process, transforming complex data into actionable insights and compelling narratives for business decision-making.
Trusted by Fortune 500 companies in industries such as consumer packaged goods (CPG), pharmaceuticals, and technology, QualSights supports product innovation, renovation, and optimization. Notable clients include Clorox, General Mills, Hershey's, Mondelez, Nestle, Kenvue, Esteelauder, Ferrara, Pepsico, and Colgate.
How was QualSights started?
QualSights was founded in Chicago, Illinois, by Nihal Advani (Founder & CEO), with a leadership team experienced in technology, operations, customer success, finance, talent, and marketing. The team includes Milan Sharma (CTO), Courtney Williams (COO), Jared Carr (Chief Customer Officer), Johnathan LaGreca (Chief Commercial Officer), Chris Borchert (Senior VP of Accounts), Chris Stiegal (VP of Finance & Strategy), Smita Kamath (VP of Talent), and Geetika Khurana (VP of Marketing). You can learn more about their background and mission on their About page.
Who uses QualSights?
QualSights primarily serves large brands and enterprises seeking advanced behavioral insights. Their technology is used by companies in CPG, pharmaceuticals, technology, and related sectors. Key customers include:
- Clorox
- General Mills
- Hershey's
- Mondelez
- Nestle
- Kenvue
- Esteelauder
- Ferrara
- Pepsico
- Colgate
What makes QualSights different?
QualSights differentiates itself through its patented, always-on Smart Sensors, passive behavioral data collection, and an AI-driven analysis platform. This integrated approach provides brands with real-time, in-depth understanding of consumer behavior that goes beyond traditional research methods. The focus on automation and authenticity allows companies to capture insights with both scale and precision.
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