Qualified is a software company that provides an AI-powered platform designed to automate inbound pipeline conversion for B2B marketing and sales teams. Their solution leverages artificial intelligence—most notably through "Piper," their AI sales development representative (SDR)—to streamline and fully automate the process of identifying, engaging, and converting inbound leads, allowing teams to focus on building deeper connections with buyers at the most impactful moments.
By automating traditionally manual and time-consuming sales development tasks, Qualified aims to fix the "broken" B2B pipeline generation process. The platform is built to save sales and marketing teams significant time, improve lead conversion rates, and drive more efficient pipeline generation, all within a unified platform.
How was Qualified started?
Qualified was founded by a team with deep roots in SaaS, go-to-market operations, and CRM technology, particularly with extensive experience at Salesforce and GetFeedback. Key founding members include Kraig Swensrud (CEO), Sean Whiteley (President), Bing Yang (CPO), and Gopal Patel (CTO)—all with backgrounds in building and scaling successful software companies and products. Their expertise in sales, product development, and marketing directly influences Qualified’s focus on automation, efficiency, and measurable pipeline impact.
Who uses Qualified?
Qualified primarily serves B2B organizations seeking to optimize their inbound sales pipeline. Their customer roster includes a wide range of technology, SaaS, and enterprise brands such as:
- Lattice
- Grubhub
- Fujitsu
- Brex
- Box
- Thoughtspot
- Asana
- Gong
- Braze
- Veeam
- FreshBooks
- Greenhouse
- Outreach
- Acquia
- Sendoso
- Demandbase
- SolarWinds
- Clari
- Blackbaud
- SurveyMonkey
- Optimizely
This diverse set of customers highlights Qualified’s reach across software, enterprise technology, HR solutions, and cloud services.
What makes Qualified different?
Qualified stands out by offering a fully automated inbound pipeline solution powered by AI, moving beyond basic chatbots or lead routing. By deploying "Piper," their AI SDR, the company automates complex sales development workflows, allowing real sales teams to prioritize high-value interactions and strategic outreach. Their unified platform is particularly differentiated by its focus on deep CRM integration and operational efficiency for B2B teams.
Where is Qualified based and how large is the company?
Qualified is headquartered in San Francisco, California, United States, and employs between 51-200 people. The company is privately held.
Learn more about Qualified
To explore more about Qualified’s leadership team, company history, and platform vision, visit their About page.
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