Placements.io is an operating system for digital advertising that helps publishers, retailers, and media companies manage, track, and optimize their advertising revenue. Placements.io provides a platform designed to make digital advertising more intelligent, efficient, and transparent for both buyers and sellers.
The platform offers tools for automating workflows, managing ad inventory, processing orders, and analyzing revenue performance. By centralizing and streamlining these processes, Placements.io enables companies to maximize profitability, minimize manual work, and gain clear insights into their ad operations. Their system is built for scale and trusted to manage over $12 billion in advertising revenue annually.
Placements.io distinguishes itself by providing an end-to-end solution that supports complex business models in digital advertising, including direct sales, programmatic transactions, and retail media. This unified approach allows customers to build the future of their business on a single, adaptable platform.
Who Uses Placements.io?
Placements.io serves a broad range of high-profile customers in digital media, retail, and publishing. Companies using Placements.io’s platform include:
- Cargurus.com
- Fortune
- IAC
- Sky Broadcasting
- TEGNA
- Walmart
- Wayfair
- Walgreens
- Trip Advisor
- Staples
- Reuters
- Nordstrom
- Monster
- Microsoft
- Home Depot
- Grab
- F1
- CVS
- Bell Media
- Ahold Delhaize
These clients rely on Placements.io to manage and scale their digital advertising business, benefiting from the platform’s automation and analytics.
How Was Placements.io Started?
Placements.io was founded in 2014 by Edwin Fu, a former director at Salesforce. The company was established to address inefficiencies in digital ad operations and to bring greater transparency to ad revenue management. Mark Donohue, who joined as General Manager of Retail Media, brings over 20 years of advertising expertise from roles at Western Union, GAP, eBay, and Sony. This leadership team combines experience in SaaS, advertising, and enterprise software, shaping the direction and capabilities of the Placements.io platform.
Where Is Placements.io Located?
Placements.io is headquartered in Seattle, Washington, with additional offices in Denver, New York City, London, Singapore, and Taipei. This global presence supports their diverse and international client base.
Learn More
For more details about Placements.io’s vision and leadership, visit their About page.
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