Photofy, Inc. is a software company that provides a marketing content creation platform designed to make it easy for businesses and individuals to produce and share branded visuals across desktop and mobile devices. Photofy enables users to quickly create marketing materials by snapping photos or videos and enhancing them with elements like logos, headshots, and contact information, helping brands improve their visual presence and engage more customers around the clock.
The platform also offers Social Analytics tools that help businesses understand what content resonates with their audiences, removing the guesswork from social media marketing. Photofy’s tools include easy-to-use templates, overlays, and a suite of design features aimed at streamlining marketing content creation for both individual users and enterprises.
A distinguishing feature of Photofy is its focus on employee advocacy and influencer content creation. The platform supports the generation of Employee Created Content, empowering entire organizations to participate in brand storytelling, which can scale authenticity and localization efforts for large brands.
How was Photofy, Inc. started?
Photofy was founded in 2013 in Raleigh, North Carolina, with the goal of building the world's easiest content creation tool for individuals and businesses. The founding team brings together expertise in software development, creative design, IT, and digital marketing. For example, Jon Lanasa, the Chairman, Co-Founder and Interim CEO, previously founded and sold InvitationBox.com. Other team members include Matt Carter (President), Jason Osborne (CTO), Wyndi Glasgow (VP of Creative), Derek Stockman (CMO), and specialists in graphic design, engineering, and mobile development. You can learn more about their team on their About page.
Who uses Photofy?
Photofy serves a diverse range of clients, from real estate and fitness to home services and direct sales organizations. Notable customers include:
- National Association of REALTORS®
- RE/MAX®
- Berkshire Hathaway HomeServices®
- Scentsy®
- Norwex®
- Arbonne®
- Burn Boot Camp®
- Life Time®
- ISI® Elite
- F45 Training®
- Chem-Dry®
- N-Hance®
- Wine and Design®
These customers use Photofy to empower their employees and independent contractors to create and distribute consistent, branded content at scale.
What makes Photofy different?
Photofy stands out for its simplicity and focus on empowering distributed teams—especially through employee advocacy and influencer-generated content. Its platform is designed to be accessible for non-designers while offering advanced tools for marketing teams, making it adaptable for organizations of any size looking to boost their digital presence with authentic, on-brand visuals.
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