PFL.com is a software-driven provider of automated direct mail solutions for businesses, combining digital marketing data with physical mail to create highly personalized, measurable, and scalable campaigns. PFL.com enables organizations to deliver authentic, data-driven direct mail experiences that integrate seamlessly with digital marketing strategies.
PFL manages the entire direct mail process in-house—from strategy and production to delivery and performance measurement—helping companies simplify execution and achieve consistency across their campaigns. Their platform supports a wide range of direct mail formats, from simple postcards and letters to complex 3-D mailers with branded items. Key differentiators include:
- Personalization at Scale: PFL leverages customer data to tailor and automate direct mail sends, whether for hundreds or millions of recipients.
- Digital Integration: Their technology connects with popular CRMs and marketing automation platforms (MAPs), allowing users to trigger and track direct mail alongside digital efforts.
- Measurable Results: PFL emphasizes ROI by providing tools for tracking performance and integrating direct mail data with digital analytics.
Who Uses PFL.com?
PFL serves a diverse range of organizations looking to boost engagement and drive results through innovative direct mail. Notable customers include Blue Cross Blue Shield, Convoy of Hope, Paycor, Medtronic, Vivint, and Proofpoint—reflecting their broad appeal across healthcare, technology, nonprofit, and more.
How Was PFL.com Started?
PFL was founded in Livingston, Montana, and is privately held. The founding and executive team combines expertise in technology, marketing, sales, and production:
- Dave Hawkins (Chief Executive Officer)
- Casey Bartz (Chief Technology Officer)
- Jennifer Bellin (Chief Marketing Officer)
- Jac Saltzgiver (Chief Sales Officer)
- Keith Jacobik (Senior Vice President of Production)
You can learn more about their background and company journey on their About page.
What Makes PFL.com Different?
PFL stands out by merging the predictability and measurement of digital campaigns with the tangible impact of direct mail—all managed under one roof. Their ability to personalize at scale, integrate deeply with digital marketing tools, and provide end-to-end campaign management differentiates them in the direct mail and marketing technology space.
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