Palo Alto Software is a software development company that creates affordable, easy-to-use business planning and management tools for small businesses. Palo Alto Software focuses on helping entrepreneurs and small business owners succeed, drawing on their own experience growing from a startup to a company of nearly 50 employees without outside investment.
What products and services does Palo Alto Software offer?
The company specializes in business planning and management software, designed specifically for small businesses. Their tools aim to simplify business planning, making it accessible for both first-time entrepreneurs and established owners. Palo Alto Software emphasizes affordability and user-friendliness, ensuring that small business owners can access high-quality tools without steep learning curves or excessive costs.
How was Palo Alto Software started?
Palo Alto Software was founded by Tim Berry with the goal of making business planning accessible to everyone. The company’s leadership team—including Tim Berry (Founder and Chairman), Sabrina Parsons (CEO), Noah Parsons (COO), Trevor Betenson (CFO), and Josh Cochrane (VP of Product)—works collaboratively to position Palo Alto Software as a leader in small business software solutions. Their direct experience in growing a business informs the tools and support they provide to customers.
Who uses Palo Alto Software?
Palo Alto Software serves a wide range of small business owners, entrepreneurs, students, and educators looking for reliable business planning resources. Their customer base includes individuals such as Joanna Stanford, Brian Sung, Mona Patel, Bruce Carr, Marc-Andre Seguin, Kevin Cavanagh, Ann Rea, Brian Wyrick, Amy Schulz, John Shaw, Bronwen Madden, Charles Rowe, Edwin R. Monteiro, and Sandy Morgan. The company also supports entrepreneurship organizations like SCORE and SBDC by donating software, and sponsors business plan competitions.
What makes Palo Alto Software different?
The company distinguishes itself by:
- Providing affordable software tailored to small businesses
- Prioritizing simplicity and ease of use
- Offering high-quality, responsive customer service (with no complex phone trees)
- Supporting entrepreneurship and giving back to the business community through donations and sponsorships
You can learn more about the company's mission and values on their About page.
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