OwnLocal is a local digital marketing automation platform that partners with over 3,300 local media companies to help more than 129,000 small and medium businesses (SMBs) improve their digital advertising. OwnLocal provides tools that enable newspapers, radio stations, and broadcast television outlets to transform their traditional advertising clients into effective digital marketers.
OwnLocal's technology integrates seamlessly with existing sales processes, allowing media companies to offer a suite of digital marketing solutions to their SMB customers without requiring deep technical expertise. The platform automates the creation and management of digital ads, helping legacy media organizations generate new revenue streams and keep their advertisers competitive online.
What technology enables OwnLocal's marketing automation?
OwnLocal leverages automation to streamline the digital advertising process for both media partners and their SMB clients. By integrating with a media company's existing workflow, OwnLocal can automatically generate digital campaigns, repurpose existing print or on-air ad content, and distribute ads across popular digital channels. This approach reduces manual effort and makes it easier for local businesses to establish and maintain an effective online presence.
Who uses OwnLocal?
OwnLocal primarily serves local media companies—including newspapers, radio stations, and TV broadcasters—across the United States and Canada. These organizations use OwnLocal to provide digital marketing services to their local SMB advertisers, helping clients who may lack digital marketing resources or expertise succeed online.
Who are OwnLocal's competitors?
OwnLocal operates in the local digital marketing automation space. Other notable companies in this sector include:
- OutboundEngine: Marketing automation platform designed to simplify marketing for small businesses and professionals.
- SproutLoud: Provides local marketing automation to expedite digital campaigns for local markets.
- Evocalize: Offers local marketing automation capabilities to launch and optimize ads across channels.
- Marvia: Centralizes marketing messages and campaigns for decentralized local marketers.
- Klaviyo: CRM platform combining email and SMS marketing with customer data for personalized engagement, commonly used by consumer brands and some SMBs.
Each of these platforms delivers marketing automation solutions tailored to SMBs, with varying focuses on specific channels, partnership models, or types of media integration.
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