OrderMyGear (OMG) is an online store platform that enables promotional product distributors, apparel decorators, and team dealers to create custom-branded, retail-like online stores for their customers. OrderMyGear (OMG) provides cloud-based software tools designed to help businesses sell branded merchandise to groups in a flexible, secure, and easy-to-use environment.
For over 20 years, OMG has focused on streamlining the group sales process for clients who need to efficiently distribute branded apparel, promotional items, and team gear. The platform supports the creation and management of online stores tailored to specific events, teams, organizations, or corporate programs, making it easier for group members to order customized products online. OMG's technology powers over 4,000 clients and has facilitated more than $4 billion in online sales, underscoring its scale and impact within the branded merchandise industry.
How was OrderMyGear (OMG) started?
OrderMyGear was founded in Dallas, Texas, with the vision of transforming the way group merchandise and team apparel are sold and distributed. The founding team brings together a variety of backgrounds and experiences, such as Kent McKeaigg (Founder), Dave Dutch (Executive Chairman), and Dan Halama (Founder, BrightStores), along with a broader leadership group whose diverse skills span data, technology, operations, and customer engagement. This collective expertise has shaped OMG's mission to simplify group sales and merchandise distribution.
Who uses OrderMyGear (OMG)?
OMG primarily serves:
- Promotional product distributors
- Apparel decorators
- Team dealers and sporting goods providers
These clients leverage OMG's platform to set up custom online stores for schools, sports teams, companies, fundraising groups, and other organizations looking to offer branded merchandise to their members or employees.
What makes OMG's platform unique?
OrderMyGear distinguishes itself by offering a specialized solution for group and event-based e-commerce, focusing on:
- Custom-branded, retail-like store experiences
- Secure and flexible ordering processes
- Tools designed specifically for group sales, team orders, and fundraising initiatives
The platform's longevity and scale—over 4,000 clients and $4 billion in sales—demonstrate its effectiveness for organizations needing tailored online store solutions.
Where can I learn more about OrderMyGear?
For more on OMG's history, leadership, and mission, visit their About page.
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