Omeda is an audience management platform that helps media and publishing companies centralize, manage, and activate their audience data. Their cloud-based solution brings together customer data, email and marketing automation, and subscription management into a single platform, making it easier for businesses to understand their audience and drive engagement.
How does Omeda help media and publishing companies?
Omeda addresses the challenge many media and publishing organizations face: audience data scattered across unconnected marketing tools and platforms. By consolidating this data—including website interactions, newsletter signups, event participation, social media engagement, email, and subscription activity—Omeda enables companies to gain a unified view of their audience. This approach helps turn unknown visitors into loyal, engaged subscribers, supporting both subscription and advertising revenue growth.
What makes Omeda different?
Omeda differentiates itself with an audience-centric approach. Their platform is designed specifically to capture all the ways an audience interacts with a media brand and to activate that data for marketing, engagement, and monetization efforts. In addition to its technology, Omeda provides a team of experts to help clients maximize the value of their audience data.
Who uses Omeda?
Omeda primarily serves media and publishing organizations. Some of their notable customers include:
- Annex Business Media
- FC
- Gardner Business Media
- Endeavor Business Media
- Active Interest Media
- Zonda
Where is Omeda based, and how big is the company?
Omeda is headquartered in Chicago, Illinois, United States, and employs between 51 and 200 people.
Who leads Omeda?
The company is led by a team with deep expertise in audience operations, technology, client experience, and data governance, including:
- James Capo (CEO)
- Tony Napoleone (VP, Client Experience)
- Alaine Kotze (Chief Financial Officer)
- Tracy Rivas (VP, Technology)
- Bryan Swartz (SVP, Audience Operations)
- Bettina Lippisch, CIPM (VP, Privacy & Data Governance)
- Ben Geller (VP, Marketing)
- Board members and other executives with backgrounds in media, technology, and audience management
You can learn more about Omeda and their team on their About page.
What industry associations is Omeda part of?
Omeda is associated with several industry organizations including ABC, ABM, BPAWW, DMA, EEC (Email Experience Council), MAAWG (Messaging Anti-Abuse Working Group), and Return Path, reflecting their focus on data privacy, email experience, and media best practices.
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