What Does Modus Planning Do?

    Learn about what Modus Planning does, their services, and key information.

    What Does Modus Planning Do?

    Name: Modus Planning

    Headquarters: Baltimore/Washington, DC area, MD, United States

    Employees: 11-50

    Modus Planning is a software platform designed to streamline business planning and collaboration for Consumer Packaged Goods (CPG) companies. Modus Planning offers a web-based application that enables sales, operations, finance, and marketing teams to work from a unified, integrated demand plan.

    The core of Modus Planning's solution is a bottom-up, variable-based planning methodology. This approach allows companies to refine their sales operations and supply chain processes, supporting more accurate forecasting and better cross-departmental collaboration. The platform is built to be both user-friendly and practical, aiming to make robust technology infrastructure accessible to CPG brands of all sizes, not just large enterprises.

    Modus Planning differentiates itself by focusing on the specific needs of the CPG industry, offering tools that simplify complex planning tasks and encourage continuous improvement through customer feedback. Their platform is designed to be easy to learn and enjoyable to use, supporting companies as they seek to improve both top-line growth and operational efficiency.

    Who uses Modus Planning?

    Modus Planning primarily serves companies in the Consumer Packaged Goods sector, ranging from emerging brands to established firms. Notable clients include AriseHealth, OE, 2020INC, The Paak, Ephicient, Toogether, Magic Spoon, Chocolove, and Diana's Bananas. These organizations use Modus Planning to coordinate their sales, supply chain, and financial planning processes.

    How was Modus Planning started?

    Modus Planning was founded by a small team with deep expertise in CPG operations, software development, and planning. The founding team includes:

    • Ryan Moore: Experienced in planning for growing CPG brands and the first Modus user.
    • Miles Dickinson: Architected the platform from the ground up, passionate about empowering entrepreneurs.
    • Torrey Kolesar: Former Strategy Consultant at Strategy& (PwC), brings experience with large CPG brands and customer onboarding.
    • Clay Heinzel-Nelson: Built trade platforms for SMB CPGs, adding industry depth to the team.
    • Marisa Randles: Brings extensive food & beverage industry knowledge.
    • Jill Banko: Over a decade of supply and demand planning experience, contributed best practices as a Modus super-user.

    You can learn more about their background and approach on their About page.

    What makes Modus Planning unique?

    • Focused on the CPG industry’s specific planning challenges
    • Fully web-based, integrated platform for all major business functions
    • Bottom-up, variable-based methodology for greater accuracy
    • Designed for ease of use and rapid team adoption
    • Encourages continuous improvement through user feedback

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