Model Match is a software platform that provides people-centered data for the real estate and mortgage industries. The company helps professionals identify real estate agents and loan originators who are most likely to become valuable referral partners or strong fits for their business. By offering data-driven insights and business development tools, Model Match enables users to make more informed partnership decisions and streamline their outreach processes.
Model Match's core offering combines comprehensive industry data with a CRM system, allowing loan originators, sales leaders, title insurance firms, and others in real estate and mortgage to track, manage, and report on their business development efforts efficiently. The platform is designed to support collaboration, helping users build and nurture professional relationships based on data-backed recommendations rather than guesswork.
Who Uses Model Match?
Model Match serves a range of clients across the real estate and mortgage ecosystem. Notable customers include:
- Left Coast Leaders
- Churchill Mortgage
- Geneva Financial
- Edge Home Finance
- NEXA Mortgage
- Finance of America Reverse
- Primary Residential Mortgage, Inc.
- Acuity Title
- CMG Financial
- Atlantic Coast
- Embrace Home Loans
- BF Financial
- Movement Mortgage
- Synergy One Lending
These organizations use Model Match to enhance their business development and referral partner strategies.
How Was Model Match Started?
Model Match was founded by a team with extensive experience in the mortgage and software industries. The founding team includes Kirk Waldfogel (Founder, Chief Executive Officer), Drew Waterhouse (Founder, Chief Revenue Officer), Eric Levin (Founder, EVP of Client Development), Thomas Seelbinder (Head of Product), and Lee Peterson (Head Solutions Architect). Their combined expertise in real estate, lending, and technology has shaped Model Match into a specialized solution focused on relationship-driven growth.
You can learn more about their team and company mission on their About page.
What Makes Model Match Distinct?
Model Match stands out by offering a data-centric approach to building professional relationships within the real estate and mortgage sectors. Its integration of curated data into a CRM enables users to move beyond traditional lead lists and instead prioritize outreach based on compatibility, referral potential, and business needs. This approach aims to make business development more strategic and measurable for its clients.
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