MixRank is a sales intelligence platform that delivers data products for sales, marketing, finance, recruiting, and other business functions. By processing petabytes of data each month from web crawls, app stores, social media, and numerous other sources, MixRank provides organizations with actionable insights to support business development, lead generation, and market research.
MixRank’s technology is used by hundreds of customers, including industry leaders like Google, Amazon, Facebook, Intel, and Adobe. Their data and solutions help teams in Sales, Marketing, Finance, and Security to identify opportunities, analyze markets, and make informed decisions based on comprehensive and up-to-date business data.
What technology enables MixRank’s data products?
MixRank leverages large-scale web crawling and aggregations from sources such as the Google Play Store, Apple App Store, and social platforms. This infrastructure allows MixRank to compile vast and frequently updated datasets that can be tailored to a range of business needs. The company’s automated data pipeline is designed to scale, handling petabytes of information monthly to maintain the accuracy and relevance of its intelligence offerings.
Who uses MixRank?
MixRank primarily serves enterprise and mid-market clients across technology, finance, and security sectors. Notable customers include:
- Amazon
- Intel
- Adobe
These organizations use MixRank’s data to enhance their sales prospecting, improve go-to-market strategies, and power internal analytics for various teams.
Who are MixRank’s competitors?
MixRank operates in the sales intelligence and B2B data space, which includes several established competitors and platforms:
- Cognism: Focuses on phone-verified sales intelligence and compliance.
- Demandbase: Uses AI-powered intelligence to identify promising accounts for B2B sales.
- HubSpot Sales Hub: Integrates sales intelligence with CRM and pipeline management tools.
- SalesIntel: Emphasizes human-verified contact data and buyer intent signals.
- ZoomInfo: Offers a widely-used, comprehensive B2B contact and company database.
- sales-i: Provides actionable insights for sales teams within customer and product datasets.
- 6sense: Specializes in predictive sales intelligence and account targeting.
- Lusha: Provides an accessible platform for accurate contact data.
- Salesloft: Combines revenue intelligence with workflow and CRM integrations.
- Kaspr: Adds context and enrichment to CRM data through sales intelligence.
These platforms vary in their data sources, verification methods, integrations, and market focus, but all compete to empower sales and marketing teams with better business data.
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