Mirabilis Design Inc. is a systems simulation software company specializing in the performance and power optimization of electronics and embedded software architectures. Mirabilis Design Inc. provides design teams with tools to analyze and balance critical trade-offs between cost, power, and performance, supporting the creation of optimal product specifications for complex electronic systems.
Their flagship product, VisualSim, is a graphical modeling environment that features a comprehensive library of components and application templates. This environment enables rapid construction and simulation of new designs, helping engineering teams to model, test, and refine systems before physical implementation. VisualSim is used for applications ranging from semiconductors and embedded systems to large-scale electronics, allowing users to conduct detailed performance and power analyses early in the design process.
How was Mirabilis Design Inc. started?
Mirabilis Design Inc. was founded by Deepak, who brought extensive experience in system-level design tools and has held senior roles in both product design and business development within the electronics design automation (EDA) industry. The company’s leadership team includes Vaishnavi Shankar, who became CEO in 2017 after initially joining as Director of Business Development. Under her guidance, the company reset its market strategy, improved profitability, and expanded its engineering organization across three continents. Darryl Koivisto, Ph.D., serves as Chief Technology Officer, leveraging over 30 years of architecture and modeling expertise in the semiconductor and aerospace industries to drive product vision and technical strategy.
Who uses Mirabilis Design Inc.?
Mirabilis Design Inc. serves a diverse global customer base spanning semiconductor companies, aerospace organizations, automotive manufacturers, major research institutions, and universities. Notable customers include:
- Qualcomm
- AMD
- ISRO
- Samsung
- Honeywell
- Xilinx
- Porsche
- BAE Systems
- Ricoh
- Huawei
- WDC
Academic and research clients include Harvard University, California Institute of Technology (CalTech), University of Florida, Politecnico di Milano, Indian Institute of Science (Bangalore), Agency for Science, Technology and Research (A*STAR) Singapore, and many others. This diverse clientele underscores the versatility and industry relevance of their simulation software for both commercial and research applications.
What makes Mirabilis Design Inc. different?
Mirabilis Design Inc. differentiates itself by offering a visual modeling platform tailored for early-stage design evaluation, enabling users to perform ad-hoc trade-off analyses across cost, power, and performance dimensions. The availability of a rich template library and the ability to model various system architectures quickly are key value propositions. Their focus on simulation-driven optimization aims to reduce development risks and time-to-market for complex electronic products.
For more on their background and leadership, visit the Mirabilis Design About page.
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