Metadata is a multi-channel account-based marketing (ABM) platform designed to automate and optimize paid advertising campaigns. Metadata streamlines campaign automation, audience targeting, and revenue optimization, enabling marketing and revenue teams to improve pipeline outcomes while reducing manual effort and wasted budget.
By consolidating campaign management, Metadata removes much of the guesswork from running paid ads. The platform offers tools that:
- Automate the setup, testing, and optimization of paid campaigns across multiple channels
- Provide advanced audience targeting to reach ideal customer profiles
- Deliver revenue optimization features that connect campaign data to actual business outcomes
This approach helps B2B companies understand customer behavior across the funnel, maximize return on investment (ROI), and scale campaigns efficiently.
Who Uses Metadata?
Metadata primarily serves B2B organizations looking to improve marketing efficiency and drive revenue growth through paid advertising. Notable customers include ThoughtSpot, Automation Anywhere, Writer, Fingerprint, and Nitrogen Wealth, reflecting its appeal to tech-forward and growth-focused companies.
How Was Metadata Started?
Metadata was founded by a team with expertise in marketing technology and revenue operations: Gil Allouche (CEO and Co-founder), Ray Taft (Chief Information Security Officer), Logan Neveau (VP, Revenue), and Chris Petko (SVP, Marketing Strategy & Services). Their combined backgrounds contribute to Metadata’s focus on automating traditionally manual and complex marketing tasks.
What Makes Metadata Different?
What sets Metadata apart is its integration of campaign automation, audience targeting, and revenue tracking into a single platform. This allows users to run sophisticated ABM campaigns without the inefficiencies and guesswork often associated with fragmented martech stacks. The emphasis on actionable analytics and ROI also supports better marketing decision-making.
For more about the company’s mission and leadership, visit their About page.
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