Mashgin is a retail technology company that develops self-checkout kiosks using advanced computer vision to automate and speed up the checkout experience. Mashgin enables customers to place multiple items—barcode or not—on its kiosk surface, which instantly recognizes and rings up everything without the need for manual scanning. This approach reduces checkout time by up to 10x and helps retailers improve operational efficiency.
Mashgin's core product leverages deep learning and artificial intelligence to visually identify packaged goods, drinks, and even prepared foods. Unlike traditional barcode-based systems, Mashgin's kiosk can process multiple items simultaneously, even if they lack barcodes. This visual automation drastically reduces lines and friction at checkout, with some clients reporting revenue increases of up to 400% due to faster throughput and improved customer experience.
Mashgin primarily serves B2B retail environments, including convenience stores, cafeterias, stadiums, and other high-traffic venues seeking to modernize and streamline their checkout process. Their solution is particularly valuable for locations where speed, accuracy, and ease of use are essential.
The Technology Behind Mashgin's Self-Checkout
Mashgin's platform is powered by computer vision and deep learning algorithms running on custom hardware. The kiosk uses multiple cameras and proprietary software to create a 3D model of the items placed on its surface, quickly matching them to a product database. This allows the system to recognize virtually any packaged or unpackaged product, reducing the need for manual input or barcode scanning.
- No barcodes required: Scans items visually, including those without barcodes.
- Multi-item detection: Processes several products at once, drastically cutting down transaction time.
- Plug-and-play installation: Designed for rapid deployment in diverse retail settings.
Who Uses Mashgin?
Mashgin’s technology is adopted by retailers and operators focused on improving checkout speed and customer experience. Typical users include:
- Corporate and university cafeterias
- Convenience stores
- Sports arenas and stadium concessions
- Quick-service and grab-and-go food outlets
These clients benefit from reduced staffing needs, shorter lines, and increased transaction volume.
Mashgin Competitors and the Automated Self-Checkout Market
Mashgin operates in the automated self-checkout and cashierless retail technology sector. Key competitors in this space include:
- Impinj: Uses RFID-based platforms for touch-free, automated checkout, with a strong focus on inventory management and loss prevention.
- Caper: Offers AI-powered self-checkout systems and smart carts, eliminating the need for manual scanning and enabling a frictionless shopping experience.
While all of these companies aim to streamline checkout, Mashgin’s differentiator is its use of computer vision to recognize items without barcodes and its ability to process multiple items at once, making it especially suitable for high-velocity retail environments.
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