Marin Software is a public software company that provides a unified platform for managing digital advertising across search, social, and eCommerce channels. Based in San Francisco, Marin Software helps advertisers and agencies optimize and automate their paid media campaigns, enabling digital marketers to reach precise audiences and make better advertising decisions.
The company's platform is designed to power marketing campaigns globally, offering tools that support audience targeting, campaign management, and performance analytics. Marin Software's technology aims to help businesses win new customers and maximize the effectiveness of their marketing spend by consolidating data from multiple advertising sources into one streamlined interface.
Who Uses Marin Software?
Marin Software serves a broad range of clients, including brands, agencies, and eCommerce companies looking to improve their digital advertising performance. Notable customers include:
- Nissan
- Dell
- Deezer
- Paddy Power Betfair
- Sharper Image
- YOTEL
- Lucid Software
- Rainmaker
- Reach PLC
- Confused.com
- Alumni Ventures
- WorldFirst
- Jeep
- PagerDuty
- Sky
- TBWA\G1
- OMD EMEA
- MediaCom
This diverse client base highlights Marin Software's appeal to organizations across industries seeking scalable, data-driven campaign management solutions.
How Was Marin Software Started?
Marin Software was founded by a team with deep expertise in software development, marketing technology, and business operations. Chris Lien, the Founder, CEO, and Chairman of the Board, previously held roles at Adteractive, Sugar Media, and major firms like Morgan Stanley. Co-founder Wister Walcott brought experience from Composite Software, Siebel Systems, and Oracle, serving as the original architect of the Marin platform. The founding and executive team includes professionals with backgrounds in finance, marketing, engineering, and digital transformation, providing the company with strong leadership in the ad tech industry.
What Makes Marin Software Distinct?
Marin Software differentiates itself by offering a unified platform that connects search, social, and eCommerce advertising in a single solution. This approach allows marketers to manage budgets, audiences, and performance data across channels efficiently, reducing manual effort and improving campaign results. With a global reach and a focus on data-driven decision making, Marin Software supports businesses in achieving more effective and measurable advertising outcomes.
You can learn more about their team and career opportunities on their About page.
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