Magic is an SDK that enables companies to create instant web3 wallets for their users using familiar web2 logins, such as email or social accounts. Magic is designed to help businesses increase user conversion by removing the typical friction points of web3 onboarding—specifically, eliminating the need for seed phrases, browser extensions, or separate app downloads.
The core of Magic's offering is its developer-friendly toolkit, which abstracts away the complexities of blockchain wallets. With just a few lines of code, companies can integrate secure, reliable wallet functionality directly into their applications while maintaining enterprise-grade security standards. This makes it easier for businesses to scale their web3 experiences and onboard a broader user base.
Magic stands out by focusing on user experience and security, aiming to break down adoption barriers so more people can access web3 technologies. Their mission is to onboard a billion users to web3 by simplifying the transition for both companies and end-users.
Who Uses Magic?
Magic serves a diverse range of customers across industries looking to implement seamless web3 wallet experiences. Some notable companies using Magic include:
- Polymarket
- Helium
- WalletConnect
- Immutable
- Forbes
- Mattel
- Naver
These organizations leverage Magic to streamline user onboarding and wallet management in their platforms.
How Was Magic Started?
Magic is based in San Francisco, California. The company is privately held and maintains a team of 11-50 employees. Notably, Magic's leadership and investor network includes prominent figures such as Naval Ravikant and Balaji Srinivasan, who are associated with the company's founding or leadership, lending expertise and credibility in both technology and blockchain sectors.
Where Can I Learn More About Magic?
For further information about Magic's products, team, and updates, visit their About page.
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