Locally is an online-to-offline shopping platform that connects consumers with brands by providing real-time inventory visibility at local retail stores. Locally enables shoppers to see where, when, and how they can purchase specific products in their area, while helping brands maintain customer loyalty and gain valuable business intelligence at the store level.
The platform offers a suite of digital tools that bridge the gap between online product discovery and in-store purchases. Locally’s core features include:
- Store Locator: Allows customers to find retail locations that carry specific brands or products.
- Product Locator: Shows real-time inventory availability at nearby stores.
- Locally Landing Pages: Provides branded online pages for enhanced shopper engagement.
- Ship to Store: Enables online purchases with in-store pick-up.
- Transaction Handling: Facilitates online-to-offline transaction workflows.
- Marketing Tools: Supports targeted promotions and local marketing campaigns.
- Business Intelligence: Offers brands insights into purchasing patterns and inventory data at the retail level.
Locally differentiates itself by making digital shopping more human—enabling buyers to see exactly what is available near them, and helping brands and retailers capture in-person sales that might otherwise be missed due to limited inventory visibility.
How was Locally started?
Locally was developed by Mike Massey, owner of Massey's Outfitters in New Orleans, who saw the need for better integration between online shopping and local retail inventory. The founding team brings expertise from various sectors in the retail and e-commerce industries, including:
- Justin Kline (Osprey Associate Sales Director)
- Rene Frannsen (Cannondale EMEA)
- Eric Bjorling (Director of Brand at TREK Bicycle and 509 Powersports)
- Brandon Pfaff (Yamaha Director of E-Commerce)
- Michael Mitchel (Mountain High Outfitters)
- Blake Droesch (EMARKETER senior analyst)
You can learn more about Locally’s story on their About page.
Who uses Locally?
Locally serves major consumer brands and specialty retailers who want to drive in-store sales by improving product discoverability. Their clients include well-known companies such as YETI, HOKA, Brooks Running, Thule, Yakima, ASICS, Trek, Black Diamond, Crocs, Osprey Packs, Altra Running, Danner, Sperry, Camp Chef, Jetboil, UGG, Cannondale, Camelbak, Hydro Flask, Patagonia, and many others.
Where is Locally based and how big is the company?
Locally is a privately held software company headquartered in New Orleans, Louisiana, United States. The company employs between 51 and 200 people.
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