Lob is a platform that automates and personalizes direct mail, allowing businesses to manage mail campaigns with the speed, integration, and analytics typically found in digital channels. Lob enables organizations to create, print (with carbon-neutral processes), deliver, and track direct mail at any scale, transforming what has traditionally been a manual and fragmented process.
Lob is designed for companies that want to streamline direct mail workflows, making it as simple to send a letter or postcard as it is to send an email. The platform integrates with existing business systems, offers tools for personalization, and provides analytics to measure the effectiveness of each mail piece. A key differentiator for Lob is its focus on automation and measurable outcomes, bringing the efficiency of digital marketing to physical mail.
Who Uses Lob?
Lob serves a broad range of businesses seeking to modernize and automate their direct mail operations. Over 12,000 companies trust Lob, including organizations such as Cedar Company, ThredUP, Lemonade, Included Health, Mabel, Marley Spoon, Oscar, Encamp, Pearly, Branch, NEXT, iExit, VentureStack, BlueChip Financial, Travis Manion Foundation, Congress.Cards, Resistbot, MuckRock, Clearcover, Carewell, Current, Honeydue, CPH & Associates, and ThirdLove. These customers span industries like insurance, e-commerce, healthcare, financial services, and non-profits.
How Was Lob Started?
Lob was founded in San Francisco, CA, by a team with expertise in software development, business operations, and go-to-market strategy. The current leadership includes Ryan Ferrier (CEO), Elizabeth Purkiss (VP of Sales), Elisabeth Hawkins (VP of Marketing & GTM Ops), Mike Tuffley (VP of Solutions), Mark Hutter (VP of Engineering), Brent Hagan (VP of Operations), and Victoria Ashton (VP of People). Their collective experience has driven Lob’s mission to make direct mail as accessible and data-driven as digital marketing.
What Makes Lob Distinct?
Lob stands out by offering:
- Full automation of direct mail workflows, from creation to delivery
- Carbon-neutral printing and delivery processes
- Deep integration with business systems and marketing platforms
- Real-time tracking and analytics to measure campaign performance
The platform aims to bridge the gap between digital and offline marketing, providing a scalable and sustainable solution for direct mail.
You can learn more about Lob’s team and journey on their About page.
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