ListenFirst is a software platform that provides advanced social analytics and consumer intelligence for businesses. Their platform captures and analyzes billions of social media interactions across thousands of brands, combining this data with other business metrics like sales and web analytics to deliver actionable insights.
ListenFirst is designed to help companies understand consumer behavior and brand performance within the crowded social media landscape. By aggregating every social signal and pairing it with complementary business data, ListenFirst enables clients to identify trends, measure campaign effectiveness, benchmark against competitors, and make data-driven decisions for marketing and growth strategies.
A distinguishing feature of ListenFirst is its proprietary analytics platform, which leverages years of historical data and a broad dataset spanning billions of consumer interactions. This allows clients to spot solutions and patterns that may not be apparent using traditional analytics tools.
Who uses ListenFirst?
ListenFirst serves a wide range of industries, with a focus on brands aiming to harness the power of social media data for strategic advantage. Notable customers include:
- AT&T Entertainment
- A+E Networks
- AMC Networks
- VISIT FLORIDA
- Michael Kors Marketing
- Blumhouse Productions
- Nickelodeon
- Hackensack Meridian Health
- Viacom
These clients use ListenFirst to monitor brand health, assess marketing performance, and extract consumer insights from social platforms at scale.
How was ListenFirst started?
ListenFirst was founded by a team with expertise in client operations, product development, sales, and strategic leadership. The founding team includes:
- Miranda McWeeney (Chief Executive Officer): Sets strategic direction and promotes a client-centric approach.
- Phil Cutler (Vice President, Client Operations): Focuses on process improvements and product understanding.
- Adam Orfei (VP & Head of Product Development): Oversees product innovation.
- Devin Carroll (Vice President, Sales): Leads enterprise and mid-market growth initiatives, emphasizing the business impact of social data.
Their combined backgrounds in communication, business management, technology, and sales have shaped ListenFirst into a platform that bridges social data with business intelligence.
What makes ListenFirst different?
ListenFirst stands out by providing a unified platform that integrates social analytics with other business data sources, offering a comprehensive view of brand and consumer dynamics. Its long-term, large-scale data collection enables unique benchmarking and trend identification not easily replicated by competitors.
For more information, visit their About page.
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