Lionize is a B2B software platform that enables brands to partner with influencers at scale. Lionize streamlines the process for businesses to market their products more effectively compared to traditional digital advertising by simplifying every step of influencer collaboration.
The Lionize platform makes it possible for brands to recruit, contract, pay, and track thousands of creators in just minutes. By automating influencer recruitment, payment, tracking, and contracting, Lionize reduces the complexity and manual effort typically involved in large-scale influencer marketing campaigns.
How was Lionize started?
Lionize was founded by Chris Buetti, a data scientist, and Austin Rosenthal, a consultant. Drawing on their backgrounds in data analysis and consulting, Chris and Austin originally created an influencer marketing agency before evolving it into the Lionize software platform. You can learn more about their story on their About page.
Who uses Lionize?
Lionize serves a wide variety of brands and organizations looking to execute influencer marketing at scale. Some of their notable customers include:
- SoulCycle
- Hampton
- Holiday Inn
- Bekind
- Saint James
- Fuzzy
- Equinox
- Pevonia
- Gymreapers
- Earlens
- Broadway Across America
- PCH
- Power Digital
- Rosen Publishing
These examples reflect the platform's applicability across industries ranging from fitness and hospitality to publishing and consumer goods.
What makes Lionize different?
Lionize stands out for its ability to automate and manage the full influencer partnership workflow—from finding and recruiting creators to handling contracts and payments—allowing brands to work with thousands of influencers efficiently. This approach aims to deliver more effective marketing outcomes than traditional digital ad channels, especially for organizations seeking to scale their influencer marketing efforts without increasing overhead.
Company Information
- Industry: Software Development
- Type: Privately Held
- Headquarters: New York, New York, United States
- Size: 11-50 employees
For more information, visit lionize.ai or contact [email protected].
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