LINK is a software integration and data migration platform that helps businesses connect, migrate, and onboard the critical apps they use in daily operations. LINK streamlines the process of integrating various business applications, making it easier for companies to adopt new technologies, move between software systems, and ensure seamless data flow across platforms.
The company specializes in providing solutions for data migration and application integration, having developed proprietary technology that enables tens of thousands of merchants to switch to new technology services with minimal friction. LINK supports integrations with a wide range of leading software, including Shopify, Vend, Netsuite, Intuit, Lightspeed, Blackboxx, Wordpress, Microsoft Dynamics, EposNow, Toast, Square, Clover, and more.
LINK's core value proposition is to enhance operational efficiency, reduce costs, and open new revenue streams for its partners by removing technical barriers to digital transformation. Their services are particularly valuable for businesses undergoing technology upgrades, mergers, or seeking to unify their operational stack across multiple systems.
Who Uses LINK?
LINK serves over 10,000 customers and partners across North America, Canada, Europe, Australia, and New Zealand. Their client base includes:
- Fortune 500 companies
- Leading startups
- Technology-forward merchants, including those using platforms like Lightspeed
LINK is well-suited for organizations that require robust, reliable migration and integration between various point-of-sale, e-commerce, and enterprise applications.
How Was LINK Started?
LINK, originally known as Shoppinpal, was founded by a team with expertise in software engineering, product management, and business development. Key members of the founding and leadership team include Sriram Subramanian (CEO & Founder), Sumeet Duggal (Vice President Engineering), Zsolt Szeberenyi (Chief Architect), and others with roles spanning product, engineering, advisory, and legal functions. This diverse leadership helps guide LINK’s technical innovation and customer-focused approach. Learn more on their About page.
What Makes LINK Different?
LINK distinguishes itself by focusing on seamless, scalable integration and migration technology, with a proven track record of helping tens of thousands of merchants transition between technology ecosystems. Their broad compatibility with major business software and commitment to reducing friction in onboarding and migration processes set them apart in the software development and integration space.
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