Leadpages is a lead generation software platform that enables users to easily create high-converting websites and landing pages without the need for web developers. Leadpages serves entrepreneurs, marketers, and small businesses by providing tools to grow email lists, capture leads, and improve digital marketing performance.
The core offering from Leadpages includes website and landing page builders, pop-ups, and alert bars designed to turn any page into a conversion opportunity. The platform is compatible with popular website systems like WordPress, Shopify, and SquareSpace, allowing users to integrate lead capture elements across different web environments. It is known for its mobile-responsive page designs, fast load speeds, and built-in SEO features.
In addition to software tools, Leadpages offers digital marketing training and support to help customers maximize their lead generation results. Their focus on streamlined builders and reliable customer support is frequently highlighted by users as a key differentiator.
Who Uses Leadpages?
Leadpages primarily serves a variety of small business owners and independent professionals, including:
- Business coaches and consultants
- Fitness, health, and wellness practitioners
- Real estate agents (independent or franchised)
- Service professionals such as photographers, freelancers, financial planners, accountants, and personal chefs
- Contractors in fields like roofing, home improvement, and plumbing
- App developers
- Independent restaurants
- Speakers, authors, and thought leaders
Notable customers include Nicki Krawczyk and Filthy Rich Writer.
How Was Leadpages Started?
Leadpages was founded in 2012 in Minneapolis, Minnesota. The company is now part of the Redbrick Technologies portfolio of software businesses. Its leadership includes Michael Sacca (CEO) and Brian Draijer (Director of Software Engineering), who bring expertise in software development and digital marketing. The company operates from its headquarters in Minneapolis' North Loop, with team members based around the Twin Cities, Victoria (Canada), and remotely across North America. More about the company's journey can be found on their About page.
What Makes Leadpages Different?
Leadpages stands out for its combination of easy-to-use website and landing page builders, reliable customer support, and features that help users quickly deploy and optimize web pages for conversions. The platform is designed to reduce reliance on external web developers, making digital marketing more accessible for small businesses.
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