Kubit is a warehouse-native analytics platform designed to enable data teams, product managers, and marketers to access and explore customer insights directly within their data warehouse. By keeping data at its source, Kubit removes the need for external ETL (extract, transform, load) processes—helping organizations derive insights with improved efficiency, transparency, and security.
Unlike traditional analytics solutions that move data into separate, fragmented silos, Kubit maintains all data in its original warehouse environment. This approach streamlines information flow across teams, simplifying access and control. Data analysts benefit from SQL transparency and clear query management, while business users in marketing or product can use Kubit’s self-service tools to explore up-to-date insights without heavy reliance on engineering resources.
Kubit emphasizes transparent analytics at every level. Users can review the exact logic and methods behind each generated insight, supporting trustworthy, data-driven decision-making. This focus on transparency, combined with enhanced data security and compliance, positions Kubit as a scalable analytics solution for organizations prioritizing trustworthy and accessible analytics.
Who Uses Kubit?
Kubit serves a variety of industries and is trusted by companies such as TelevisaUnivision, Miro, Skyscanner, Samsung Food, Dick’s Sporting Goods, BET, Heyjobs, Faire, Lyst, Influence Mobile, Pluto, Serko, Thrive Global, Tripletex, and Visma. Its platform is used by both technical data teams and business units like marketing and product management, reflecting its versatility and broad applicability for customer-centric organizations.
How Was Kubit Started?
Kubit was founded by Alex Li, who serves as CEO. The company’s founding team includes experts in customer success, marketing, product, and sales, such as Rachel Herrera (VP of Customer Success), Andreya Armstrong (VP of Marketing), Jeremy Benza (VP of Product), and Katie Wilson (Sales Director). The team also features advisors and partners from Insight Partners (George Mathew), Shasta (Nitin Chopra), and independent advisor Lake Dai. You can learn more about their leadership and background on Kubit’s About page.
What Makes Kubit Different?
Kubit’s warehouse-native model eliminates data duplication and unnecessary movement, which improves both operational efficiency and regulatory compliance. Its emphasis on transparency—allowing users to see exactly how insights are derived—fosters trust and enables data-driven cultures within organizations. The platform bridges the gap between technical and business teams, empowering anyone to access analytics without deep technical expertise.
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