Krista is a software platform designed to help businesses orchestrate and automate workflows across people, applications, and artificial intelligence (AI) systems. Using natural language processing, Krista enables organizations to integrate AI into their business processes, making it possible to manage complex tasks through conversational interfaces rather than traditional coding or manual workflows.
Krista's core offering is a no-code platform that allows users to build, automate, and optimize processes simply by describing them in natural language. This approach aims to lower the technical barrier to automation, allowing businesses to connect people, software applications, and AI tools seamlessly to drive improved business outcomes.
How Was Krista Started?
Krista was founded by a team of technology and business leaders with a shared vision of making technology accessible and intuitive. The founding team includes John Michelsen, Madhav Sonthalia, Satendar Bhatia, Scott King, Luther Birdzell, Kiran Karri, Chris Kraus, and Tom Burger. Their backgrounds span no-code development, AI, enterprise automation, and simplifying technology so it works in the way people naturally communicate—through conversation.
You can read more about their mission and leadership team on their About page.
Who Uses Krista?
Krista serves organizations looking to streamline operations by connecting various business applications, AI tools, and human teams. While specific customer names are not listed, their platform is relevant for enterprises seeking to automate mission-critical processes and drive digital transformation without heavy technical investment. Industries that rely on complex workflows, regulatory compliance, or need to rapidly adapt to AI-driven strategies will find Krista's approach particularly beneficial.
What Makes Krista Different?
- Natural language interface: Processes can be described and managed in plain language, reducing the need for coding expertise.
- No-code automation: Empowers business users to design and deploy workflows, accelerating digital transformation.
- AI integration: Krista is built to connect any AI system into business operations, making advanced technology accessible and actionable.
- Cross-system orchestration: The platform enables seamless collaboration between people, software, and AI, eliminating silos and manual handoffs.
Where Is Krista Based?
Krista is headquartered in Dallas, Texas, United States, and operates as a privately held company with a team size of 51-200 employees.
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