Knotch is a software platform that enables content-driven brands to measure and improve the performance of their digital content, helping them drive better business results. Knotch is designed for organizations seeking to understand how their content impacts audience engagement and ROI, providing actionable insights to optimize digital marketing strategies.
The Knotch platform is used by a range of high-growth brands and Fortune 1000 companies across North America. It serves some of the world’s leading financial institutions, as well as well-known brands such as Dropbox, Bank of America, Chime, Synchrony Financial, Ford, KPMG, Square, Tyson Foods, Fox Broadcasting Company, Nielsen, Zillow, and Insperity. These organizations rely on Knotch to gain visibility into the effectiveness of their digital content and to inform data-driven decisions.
How was Knotch started?
Knotch was founded by Anda Gansca (Co-Founder & CEO) and Aron Tzimas (Co-Founder, Chief Product Officer), who together brought expertise in technology and digital strategy. The leadership team includes professionals with backgrounds in product, operations, customer success, strategy, engineering, legal, finance, and marketing. Notable team members include Ben Smith (COO), Andrew Bolton (Chief Customer Officer), David Brown (SVP, Head of Strategy), Sekhar Vajjhala (SVP of Engineering), Tamika Bryant-Cromer (SVP, Legal & HR Affairs), Jason Lee (SVP, Strategic Finance), Hilarie Koplow-McAdams (Venture Partner, NEA), and Tony Weisman (former CMO, Dunkin’). More on their team can be found on the Knotch About page.
Who uses Knotch?
Knotch primarily serves content-driven brands and enterprise organizations that are focused on maximizing the value and effectiveness of their digital marketing efforts. Their customer base spans multiple industries, including finance, technology, automotive, media, and food, with recognizable clients such as Dropbox, Bank of America, Square, and Tyson Foods.
What makes Knotch unique?
Knotch differentiates itself by providing a platform specifically focused on the measurement and improvement of digital content performance. By delivering actionable data and insights, Knotch helps brands understand the impact of their content across channels, enabling continuous optimization and stronger business outcomes.
Where is Knotch based?
Knotch is headquartered in New York, NY, United States, and operates as a privately held company with a team size ranging from 51 to 200 employees.
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