KnoCommerce is a software platform that helps direct-to-consumer (DTC) brands gain deeper insights into their customers through post-purchase surveys and data-driven attribution tools. KnoCommerce enables brands to collect actionable feedback after checkout, supporting critical business functions like marketing attribution, conversion rate optimization (CRO), customer experience (CX), product development, creative strategy, and more.
The platform is designed to streamline how eCommerce companies understand the motivations, preferences, and behaviors of their customers. By integrating post-purchase surveys directly into the customer journey, KnoCommerce allows brands to capture first-party data that can inform marketing spend, guide product decisions, and improve overall customer experience.
KnoCommerce differentiates itself by focusing on the unique needs of DTC brands, offering customizable survey flows and analytics tailored for eCommerce. Its tools help brands attribute sales, uncover why customers buy, and identify opportunities to enhance their digital strategy.
Who Uses KnoCommerce?
KnoCommerce primarily serves DTC eCommerce companies looking to better understand their customers and optimize their operations. Notable brands using KnoCommerce include Olipop, Graza, and AG1, illustrating its focus on fast-growing, customer-centric consumer brands.
How Was KnoCommerce Started?
KnoCommerce was founded by Jeremiah Prummer, who has a background in eCommerce and conversion rate optimization. The leadership team includes experts in software development, customer success, marketing, and partnerships, such as Bar Bruhis (VP of Revenue), Steven Bell (Partnerships), Tina Donati (Fractional Head of Marketing), and others. This diverse founding group brings together experience across technology, customer support, and brand management to address the evolving needs of DTC companies. More about their journey can be found on their About page.
Where Is KnoCommerce Based?
KnoCommerce is headquartered in Denver, Colorado, United States, and operates as a public company with a team of 11-50 employees dedicated to supporting DTC brands.
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