Ketch is a data permissioning platform designed to help brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app. Ketch provides a business technology layer that streamlines privacy and consent management, enabling organizations to simplify complex data privacy operations and support responsible data use in the AI era.
The core offering from Ketch allows brands to manage user consent and data permissions at scale, ensuring compliance with global privacy regulations while unlocking new opportunities for revenue from advertising, data, and AI-driven initiatives. By centralizing permission management, Ketch helps businesses build greater trust with their customers and partners while reducing operational friction associated with data policies.
How was Ketch started?
Ketch was founded by a team with expertise in data, privacy, and technology, including Tom Chavez (Co-Founder, CEO), Vivek Vaidya (Co-Founder, CTO), Maxwell Anderson (Head of Product), Alysa Hutnik (Chief Privacy and Data Security Architect), Anupam Gupta (Head of Customer Experience), Colleen Barry (Head of Marketing), and Xavier Zang (COO & CRO). Their backgrounds span software development, privacy law, product management, and customer experience, which informs Ketch’s focus on unified, scalable data permissioning solutions. Learn more about their team and mission on the About page.
Who uses Ketch?
Ketch serves a wide variety of global brands and enterprises seeking to manage privacy and consent efficiently. Notable customers include:
- ZipRecruiter
- Remitly
- Demandbase
- Paramount
- Forbes
- Purple
- Dollar Shave Club
- White Claw
- Dish
- IMAX
- SeatGeek
- Pret a Manger
- Chipotle
- Grindr
- Hasbro
- Inspire Brands
- Drift
- Arby's
- Dunkin Donuts
- Frontier Airlines
- Athletic Greens
This diverse customer list reflects Ketch’s ability to support clients across sectors including technology, media, retail, QSR, travel, and consumer goods.
What makes Ketch different?
Ketch focuses on permissioned data management for the AI era, emphasizing privacy-safe data operations across all organizational systems. The platform is designed to be extensible and integrates with a wide range of devices, applications, and third-party services, allowing organizations to operationalize privacy by design. By automating privacy and consent workflows, Ketch aims to reduce manual workloads while maintaining regulatory compliance and unlocking the value of data for business growth.
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