iTRUST Optical and Optometry Cloud EHR is a cloud-based platform designed to streamline operations for optical and optometry practices. The system, accessible at itrust.io, provides an all-in-one solution for managing electronic health records (EHR), practice management, billing, inventory, and marketing within a single, integrated environment.
The platform is built to address the challenges of running modern eye care practices, especially those dealing with multiple disconnected systems. iTRUST Optical and Optometry Cloud EHR consolidates workflows, allowing practices to manage patient records, appointments, billing, and even inventory from one unified dashboard. Key features include comprehensive EHR, practice management, point of sale, and a suite of innovative add-ons such as VOIP, EDI Clearinghouse, iTRUST Pay, 2-way texting, WhatsApp integration, websites, marketing blast, and reputation management.
A notable differentiator for iTRUST is its use of AI-powered tools to automate and simplify documentation, support clinical decision-making, and reduce administrative workload. This enables practitioners to focus more on patient care while maintaining operational efficiency. The system is scalable and flexible, catering to both single-location practices and larger multi-site organizations, with customizable modules to fit varying needs.
Security and compliance are central to the platform, with state-of-the-art measures in place to safeguard patient data and ensure adherence to HIPAA and other regulatory standards. The user interface is designed for ease of use, minimizing the need for extensive training and enabling practices to deploy quickly.
Who Uses iTRUST Optical and Optometry Cloud EHR?
iTRUST serves a diverse range of customers in the optical and optometry sector. Its users include large retail vision centers, healthcare systems, educational institutions, and private practices. Notable customers include:
- Costco Optical
- Walmart Vision Center
- Walgreens
- US Vision
- Sams Club
- Grand Vision
- IVY Tech
- Bj Opticals
- Private Practice offices
- Miami Health System
- Stanford Medicine
- Columbia Greene
- Pearl Vision
- Lens Crafters
This range demonstrates the platform’s adaptability to both high-volume retail chains and independent practices.
How Was iTRUST Started?
iTRUST Optical and Optometry Cloud EHR was co-founded by Dr. Matthew Chrycy (CEO) and Dr. Adam Stelzer (COO), both practicing optometrists based in Miami, Florida. Their clinical experience influenced the platform’s practical design and focus on real-world workflow challenges in eye care. More details on the founding team can be found on their About page.
What Sets iTRUST Apart?
- Unified, cloud-based solution tailored for optical and optometry practices
- AI-powered features for enhanced workflow efficiency and documentation
- Scalable and customizable modules for practices of any size
- Strong commitment to data security and regulatory compliance
- Broad set of integrations and communication tools for modern practice needs
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