Inveterate Inc develops software that enables Shopify merchants to build loyalty programs designed to foster genuine customer relationships and drive repeat business. Rather than simply rewarding routine purchases with points, Inveterate’s platform provides tangible value to customers on every transaction, aiming to transform shopper behavior and increase both the frequency and size of purchases.
Inveterate focuses on moving beyond traditional points-based loyalty systems. Their solution equips merchants with tools to create membership-based or bespoke loyalty offerings that deliver ongoing benefits and incentives, helping brands deepen customer engagement and retention.
How was Inveterate Inc started?
Inveterate Inc was founded by a team with deep experience in ecommerce and SaaS product development. The leadership includes Dylan Whitman (Founder & CEO), Andy Muntean (Vice President of Product), Julia Connell (Vice President of Operations), David Wacker (Vice President of Business Development), and Marcie Smith (Vice President of Customer Success). You can learn more about their backgrounds on the Inveterate About page.
Who uses Inveterate Inc?
Inveterate's platform is used by a wide range of Shopify merchants, particularly in the ecommerce and consumer goods sectors. Notable customers include:
- True Classic
- Dolls Kill
- Fly by Jing
- Bylt
- Liquid IV
- Honey Love
- Aura Bora
- Bambu Earth
- Cuts Clothing
- CarnivoreSnax
- Dr. Brandt
- Fresh Clean Threads
- Groove Life
- Laundry Sauce
- Rockstar Original
- Sunday Swagger
- Truly Beauty
- Wandering Bear
- SAS
- Obvi
- GLD
- Lashify
- Cozy Earth
These brands leverage Inveterate to enhance customer loyalty and drive sustained revenue growth through differentiated loyalty experiences.
What makes Inveterate Inc different?
Unlike many loyalty solutions that focus solely on points accumulation, Inveterate is designed to provide value on every purchase and reward a broader range of customer behaviors. By enabling merchants to customize membership programs and deliver benefits beyond discounts or routine rewards, Inveterate helps brands create deeper, longer-lasting customer relationships.
Where is Inveterate Inc located?
Inveterate Inc is headquartered in Greenville, South Carolina, United States, and operates as a privately held company with a team size of 11-50 employees.
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