Intentsify is a B2B software company that provides organizations with advanced buyer-intent intelligence and solutions to act on those insights. Intentsify enables companies to identify and engage potential business buyers by analyzing precise research behaviors and surfacing actionable signals throughout the buying process.
Intentsify's core offering centers on its proprietary Intelligence Activation Platform, which delivers next-generation intent data. The platform identifies which companies are actively researching solutions relevant to a client's business, determines where those companies are in their purchasing journey, highlights their top concerns, and allows for timely engagement. This helps B2B organizations improve targeting, personalize outreach, and ultimately drive more effective full-funnel marketing and sales strategies.
A key differentiator for Intentsify is its focus on delivering highly accurate, comprehensive, and actionable intent intelligence—helping transform how organizations consume and activate intent data to create better buying experiences and accelerate revenue generation.
Who Uses Intentsify?
Intentsify serves a wide range of B2B organizations seeking to enhance their go-to-market efforts with data-driven buyer insights. Notable customers include:
- SAP
- Salesforce
- T-Mobile
- Verizon
- PagerDuty
- Commvault
- LG
- Alvaria
- Goldcast
- Moi
These companies leverage Intentsify to identify target accounts, improve lead prioritization, and align sales and marketing outreach with real buyer intent signals.
How Was Intentsify Started?
Intentsify was founded by a team with deep expertise in B2B marketing, technology, and data-driven solutions. CEO Marc Laplante, who previously helped TechTarget become a public company and co-founded Prelytix, leads the company alongside a leadership team with decades of experience in software engineering, product management, go-to-market strategy, and machine learning. This foundation informs Intentsify's focus on innovation in buyer-intent data and activation solutions.
Where is Intentsify Based and How Big is the Company?
Intentsify is headquartered in Westwood, Massachusetts, United States, and employs between 51 and 200 people. The company operates as a privately held organization.
Leadership Team Snapshot
The executive team includes:
- Marc Laplante (CEO, Co-Founder)
- Charlie Allieri (President)
- Phil DiBuono (CFO)
- Apparao Karri (Chief Product Officer)
- Allie Kelly (CMO)
- Marco Lagi (CTO)
- Chris Modzelewski (EVP, Ad Solutions)
- Ajay Subherwal (Chief Revenue Officer, EMEA & APAC)
- Devon Wellbrock (Head of Sales, Americas)
- Additional leaders in operations, customer success, and investment partners
You can learn more about Intentsify's team and approach on their About page.
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