InsightSquared (acquired by Mediafly) is a revenue operations intelligence platform that provides real-time, actionable insights into sales and marketing key performance indicators (KPIs). InsightSquared helps businesses improve forecasting, manage sales pipelines, understand marketing attribution, and conduct data-driven planning and analysis.
Their platform is tailored for revenue operations professionals, enabling them to:
- Generate more accurate sales forecasts
- Gain visibility into pipeline health
- Customize coaching based on individual sales rep performance
- Analyze marketing effectiveness and attribution
- Make data-backed strategic decisions
InsightSquared’s solutions allow organizations to move beyond spreadsheets, equipping teams with analytics and dashboards that drive better decision-making across sales and marketing operations.
How Was InsightSquared Started?
InsightSquared was founded in Boston, Massachusetts, by a leadership team with deep experience in software, sales, and product development. The founding and executive team includes Todd Abbott (CEO), Fred Shilmover (Founder & President), James Davison (Chief Product Officer), Lindsey Tishgart (CMO), Matias Wigozki (Head of Customer Success), Daisuke Yasutake (Head of Sales), Dan Greff (Head of Engineering), Heather Strout (Head of Implementation), and Phillip Strauss (Head of Professional Services). Their combined expertise has shaped the company’s focus on helping businesses harness the power of operational analytics.
Who Uses InsightSquared?
InsightSquared primarily serves revenue operations teams, including sales and marketing leaders at growing businesses and enterprise organizations that need better visibility into performance metrics. While specific customer names are not listed, their platform is aimed at companies seeking to optimize sales processes, enhance pipeline management, and improve the accuracy of their revenue forecasting.
What Sets InsightSquared Apart?
InsightSquared is recognized for its user-friendly analytics platform and real-time intelligence, which simplify complex sales and marketing data for actionable use. The company has received accolades including being named a “Top Place to Work” by The Boston Globe and Boston Business Journal, and was ranked a leader in G2 Crowd’s Business Intelligence Platform and Sales Analytics Grids, achieving #1 in customer satisfaction for five consecutive years.
To learn more about their story and leadership, visit their About page.
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