Influ2 is a contact-level advertising platform that enables B2B organizations to deliver targeted ads to specific individuals within key accounts. With Influ2, marketing and sales teams can reach decision-makers directly, track their engagement with advertising content, and use these insights to inform sales conversations and drive pipeline growth.
The platform allows businesses to:
- Identify and target individual contacts within enterprise accounts.
- Serve personalized content to key decision-makers.
- Monitor contact-level engagement and intent signals.
- Equip sales teams with actionable insights on who is interacting with ads and how.
By focusing on contact-level data instead of broader account-based metrics, Influ2 aims to make digital advertising a more strategic component of the B2B sales process. According to the company, clients using Influ2's approach have reported generating over twice as much pipeline by nurturing decision-makers throughout their buying journey.
Influ2 has been recognized as a challenger in the B2B Advertising Solutions category by Forrester Wave, reflecting its impact in the software development and marketing technology sector.
Who Uses Influ2?
Influ2 serves both enterprise and mid-market organizations seeking to improve the effectiveness of their B2B advertising and sales outreach. Notable customers include Capgemini, Chargebee, Hexaware, Sapiens, N-iX, Infopulse, L&T Technology Services, AppsFlyer, Brillio, Lightico, Capillary, ESW, Repsly, CommCreative, EnerCorp, Minna Technologies, Optimove, Nvidia, ProfitWell, and One Door. These companies use Influ2 to target and engage the right people within their most valuable accounts.
How Was Influ2 Started and Who Leads the Company?
Influ2 was founded by Dmitri Lisitski (CEO and Co-Founder) and Volodymyr Mikhalko (CTO and Co-Founder), bringing expertise in software development and digital marketing. The leadership team also includes Charles Beeler (Board Member and Advisor at Rally Ventures), Joe McNeill (CRO), and Den Kozlov (VP of Growth). Together, they have positioned Influ2 as a solution for making advertising an integral part of the B2B sales process. Learn more about their journey on the About page.
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