iCapture (now part of Cvent) is a software solution designed to help businesses capture high-quality leads at trade shows and seamlessly deliver them to CRM and marketing automation systems. The platform focuses on streamlining the lead retrieval process at events, eliminating the need for manual data entry, business card collection, or renting clunky badge scanners.
iCapture is used to ensure that every trade show conversation is captured efficiently and consistently. By integrating with a variety of CRM and marketing platforms, iCapture aims to improve the accuracy of event lead data and give management clear visibility into event ROI and sales follow-up.
The software is differentiated by its wide range of native integrations and partnerships with numerous lead retrieval companies, making it a flexible option for event teams who participate in multiple trade shows each year. iCapture's value proposition centers on enabling teams to:
- Quickly capture and qualify leads on the trade show floor
- Automatically sync lead data to existing sales and marketing systems
- Reduce manual errors and administrative overhead
- Provide actionable insights from events to sales and marketing leadership
Who Uses iCapture?
iCapture primarily serves B2B organizations that attend trade shows, conferences, and industry events as part of their sales and marketing strategy. Clients span a variety of industries looking to streamline and optimize their event lead capture process. Example customer names from the company's portfolio include: 10, 4, 5-1, 6, 8-1, 11, 13, 14, 16-1, 19, and others.
How Was iCapture Started?
iCapture was founded and built by a team with expertise in software, client success, and event technology. The founding and leadership team includes:
- Brady Roberts (President and Co-Founder)
- Steve White (Chief Executive Officer)
- Sean Brown (Chief Operating Officer)
- Johanna Joseph (Director of Technology)
- David Mitchell (Chief Revenue Officer)
The company operated as a privately held business, headquartered in Boise, Idaho, before becoming part of Cvent in January 2024. For more on their background, see their About page.
What Makes iCapture Different?
iCapture stands out for its speed, reliability, and breadth of integrations. By focusing on native connectivity with CRMs and marketing systems and partnering with more lead retrieval vendors globally than competitors, iCapture offers a scalable solution for organizations that demand consistent, high-quality event lead data.
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