Hype and Vice is an e-commerce apparel company that combines on-trend fashion with officially licensed university branding to create college-branded clothing for women. Hype and Vice focuses on designing and selling fashionable collegiate apparel, providing students and alumni with modern, stylish alternatives to traditional campus wear.
Founded in Los Angeles, Hype and Vice operates primarily in the United States and has built its brand around appealing to the college demographic seeking unique, school-spirited outfits. Their collections include tops, bottoms, outerwear, and accessories, all featuring licensed logos and colors from various universities.
What technology and trends enable Hype and Vice?
Hype and Vice leverages the growth of e-commerce platforms and the increasing demand for personalized and on-trend fashion among college students. By using direct-to-consumer sales channels and digital marketing, the company is able to quickly adapt to style trends and collaborate with universities for officially licensed products. The rise of social media and influencer marketing in fashion has also helped Hype and Vice reach a highly engaged, style-conscious audience.
Who uses Hype and Vice?
Hype and Vice primarily targets female college students and recent graduates who want fashionable ways to show school spirit. Their products appeal to those participating in campus events, game days, sorority life, and alumni gatherings. By offering a wide range of apparel tailored specifically for women, Hype and Vice differentiates itself from generic collegiate merchandise providers.
Who are Hype and Vice’s competitors?
The women’s collegiate apparel market is competitive, with several brands offering similar products:
- Gameday Couture (Shopthesoho.com): Focuses on officially licensed women's college apparel and fashion-forward styles.
- 47 Brand: Offers a range of women's NCAA apparel.
- Fanatics: A large retailer of college women's apparel and gifts.
- LEAGUE COLLEGIATE WEAR (via Nordstrom): Sells women's collegiate clothing under the League brand.
- Campus Wardrobe: Specializes in collegiate T-shirts and tanks for women.
- Flying Colors Apparel: Offers NCAA officially licensed women's apparel.
- Homefield: Creates unique, premium collegiate apparel with a vintage twist.
- PrettyLittleThing USA: Features women's college fashion within a broader fast-fashion offering.
These brands compete on style, licensing agreements, and the ability to deliver fresh collegiate designs. Hype and Vice differentiates itself by focusing exclusively on women’s apparel and maintaining a strong emphasis on current fashion trends.
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