Hunch is an AI-powered dynamic creative management platform that helps brands automate creative production and delivery for digital advertising. The platform is designed to address creative resource shortages by streamlining the generation, testing, and deployment of image and video creatives across multiple channels.
Hunch enables businesses to manage both pure creative production and campaign management workflows. For creative production, Hunch provides automated tools to generate thousands of image and video creatives, allowing brands to scale creative output without being limited by manual processes. In campaign management, Hunch can directly inject these creatives into existing campaigns on platforms like Meta (Facebook, Instagram) and Snapchat or help set up new campaigns, saving teams significant time and effort.
As a Meta Business Partner and Snapchat partner, Hunch is positioned to support brands and agencies looking to optimize their creative strategies for social advertising. The company’s solutions are particularly valuable for organizations needing rapid creative iteration and efficient execution of large-scale digital campaigns.
Who Uses Hunch?
Hunch serves a diverse client base, including retailers, agencies, and global brands. Notable customers include Carrefour, Academy Sports, Qatar Airways, SPAR, G Adventures, Telenor, Decathlon, Wavemaker, Sony, and many others. These organizations use Hunch to solve challenges in creative scaling, resource allocation, and campaign efficiency across major advertising platforms.
How Was Hunch Started?
Hunch was founded in 2017 by Siggi Rakovic and Igor Simovic. The leadership team includes Sinisa (Siggi) Rakovich as CEO and Nebojsa Knezevic as Head of Product, reflecting backgrounds in software and product development for marketing technology. The company operates from New York, NY, with an additional office in Belgrade.
What Makes Hunch Different?
Hunch differentiates itself by combining AI-driven creative automation with integrated campaign management, allowing brands to automate and scale their advertising creatives while directly connecting to major social platforms. Its dual focus on creative production and campaign execution provides flexibility for brands with varying creative and operational needs.
For more about Hunch’s background and team, visit their About page.
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