Hive is an email and SMS marketing CRM that helps brands automate, personalize, and optimize their marketing campaigns. By integrating with platforms like Shopify and Eventbrite, Hive enables brands to unify their customer data and create targeted, timely campaigns that increase engagement and drive sales.
Hive’s core platform is designed for brands seeking to better understand their email marketing performance while keeping customers engaged throughout the lifecycle. Users can segment their audience in thousands of ways and automate outreach with highly customized messaging across both email and SMS channels.
The technology that enabled Hive
Hive leverages integrations with leading e-commerce and event platforms to centralize customer and transactional data. This allows marketers to:
- Create granular audience segments based on behavior, purchase history, or engagement
- Automate campaign workflows for personalized communications
- Track and analyze the results of campaigns for continuous improvement
Cloud-based and fully remote, Hive’s approach allows brands to act on real-time data and deliver messages that land in inboxes at the right moment.
Who uses Hive?
Hive is primarily used by e-commerce brands, event organizers, and B2B marketers looking to automate customer engagement and increase sales with personalized outreach. Its integrations with Shopify and Eventbrite make it especially attractive for brands that rely on these platforms to manage their business. Companies seeking a flexible, data-driven marketing CRM that supports both email and SMS benefit from Hive’s focused feature set.
Who are Hive’s competitors?
Hive operates in the highly competitive marketing automation and CRM space. Key competitors include:
- ActiveCampaign: Combines email marketing and automation, with a strong focus on AI-driven campaign personalization.
- Brevo: All-in-one platform with email, SMS, WhatsApp, and more, plus robust CRM capabilities.
- Klaviyo: Popular CRM for consumer brands, offering unified data for scalable, personalized engagement.
- Mailchimp: Widely used for email marketing and automation, leveraging AI and real-time data.
- Salesmate: Focuses on email marketing automation and drip campaigns within a CRM.
- Zoho Campaigns: Part of Zoho’s suite, offering multi-channel marketing automation.
- Mautic: Open-source marketing automation software.
- FluentCRM: WordPress plugin for self-hosted email marketing automation.
- EngageBay: Combines email marketing and CRM tools for small businesses.
Each competitor offers distinct strengths—such as AI automation, open-source options, or deep e-commerce integrations—but Hive’s emphasis on seamless data integration, advanced segmentation, and ease of use makes it a compelling choice for brands prioritizing email and SMS engagement.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Hive and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.