Hightouch is a Data Activation platform that enables businesses to sync data from their data warehouse directly into the operational tools used by sales, marketing, and business teams. Powered by Reverse ETL (Extract, Transform, Load), Hightouch helps organizations move customer and business data from centralized warehouses into SaaS platforms like CRMs, advertising tools, and support systems, allowing teams to act on up-to-date information without custom engineering work.
The core value of Hightouch lies in bridging the gap between data infrastructure and business operations. Traditionally, companies have stored vast amounts of customer and transactional data in their data warehouses, but accessing and utilizing this information within day-to-day business tools was challenging. With Reverse ETL, Hightouch automates the process of pushing cleaned, structured data out of the warehouse and into the tools where business decisions happen, such as Salesforce, HubSpot, Facebook Ads, and dozens of other platforms. This approach, known as data activation, empowers non-technical teams to leverage the latest insights without waiting for manual data pipelines or custom integrations.
Hightouch primarily serves data-driven B2B organizations and enterprise teams looking to maximize the value of their analytics investments. Their platform is used by companies that want to ensure accurate, timely customer data powers operational workflows, marketing personalization, and sales outreach. Typical users include analytics teams, marketing operations, sales operations, and data engineering groups.
What technology enables Hightouch?
Hightouch is built around the Reverse ETL paradigm, which flips the traditional ETL process by moving data out of warehouses into business applications. This is a growing trend as companies seek to democratize data and enable action, rather than just analysis, on their data assets. Hightouch connects with modern cloud data warehouses (such as Snowflake, BigQuery, and Redshift), transforming and mapping data to the schemas required by external tools, and then syncing it at regular intervals or in near real-time. This eliminates the need for manual CSV exports, custom scripts, or complex data engineering projects for every new integration.
Who are Hightouch's competitors?
Hightouch operates in the Reverse ETL and data activation space, which has seen rapid growth as businesses modernize their data stacks. Key competitors and related platforms include:
- Airbyte: Open-source data integration platform with Reverse ETL capabilities.
- Segment: Customer data platform that supports Reverse ETL to move data from warehouses into operational systems.
- dbt Labs: Known for data transformation, dbt also discusses workflows for Reverse ETL in analytics engineering.
- Rivery: Offers data integration and activation services, including Reverse ETL pipelines.
- GrowthLoop: Focuses on marketing data activation and orchestration.
- RudderStack: Provides Reverse ETL and customer data platform capabilities for syncing warehouse data into SaaS tools.
These platforms differ in their focus, with some emphasizing open-source flexibility, others on marketing use cases, and some providing broader data pipeline or customer data platform features alongside Reverse ETL.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Hightouch and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.