HG Insights is a provider of data-driven technology intelligence solutions that help global B2B companies analyze markets and target prospects with precision. HG Insights delivers advanced insights into IT spend, technographics, cloud usage, intent signals, functional area intelligence, and contract details, supporting go-to-market strategies for organizations worldwide.
Their core offering centers on collecting and indexing billions of unstructured documents daily, extracting insights related to product adoption, technology usage, spend data, and digital infrastructure activity. This enables customers to build high-resolution maps of technology use across organizations, informing strategic business decisions and improving the effectiveness of marketing and sales programs.
How Was HG Insights Started?
HG Insights was founded and is led by a team of executives with expertise across technology, operations, and product development. Key leadership includes Rohini Kasturi (CEO), Gary Cottrell (Chief Customer Officer), Kate Scolnick (Chief Financial Officer), and others with backgrounds in sales, engineering, and marketing. The company is headquartered in Santa Barbara, California.
Who Uses HG Insights?
HG Insights primarily serves large technology firms and global B2B enterprises seeking to optimize their market targeting and sales outreach. Their customer base includes major organizations such as Equinix, Five9, NetApp, Cisco, commercetools, Hewlett Packard Enterprise, DXC Technology, AppDynamics, and Bitrise. These companies rely on HG Insights' data to inform strategic decisions and drive revenue growth.
What Makes HG Insights Different?
HG Insights stands out by offering technology intelligence based on deep analysis of global IT spend, technology adoption, and intent signals. Their approach to indexing vast quantities of unstructured data allows for detailed and actionable insights that support accurate market segmentation and prospecting, helping businesses make informed decisions with greater confidence.
You can learn more about their leadership and company background on their About page.
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