Helium 10 is a software suite designed to help Amazon sellers optimize their businesses by providing a range of tools for product research, keyword discovery, listing optimization, and advertising management. Helium 10 enables e-commerce businesses to gain a competitive edge on the Amazon marketplace through data-driven insights and automation features.
The platform was built and refined by experienced Amazon sellers, aiming to address key pain points such as increasing sales, saving time, lowering PPC (pay-per-click) costs, and uncovering valuable keywords that competitors might miss. Helium 10's product suite includes tools for:
- Keyword research and tracking
- Product and market research
- Listing optimization
- Inventory management
- Advertising (PPC) automation and analytics
- Fraud protection and performance analytics
These solutions are designed for Amazon sellers seeking to grow their businesses efficiently and stay ahead in a highly competitive environment.
How was Helium 10 started?
Helium 10 was founded by a team with deep expertise in e-commerce and software development. Manny Coats, an e-commerce sales expert and entrepreneur, played a key role in shaping the company, alongside co-founder Guillermo Puyol. Bojan Gajic serves as Chief Strategy Officer, and Zoe Lu is the VP of Product. The founding team’s direct experience in Amazon selling influenced the practical, seller-centric design of the software suite. More about their story can be found on their About page.
Who uses Helium 10?
Helium 10 primarily serves Amazon sellers of all sizes, from individual entrepreneurs to established e-commerce businesses seeking to scale their operations on Amazon. Notable users include Julian, Tas, Madeleine, Paul, Richard, Alexandre, Cabel, and Stuart, demonstrating a diverse customer base within the Amazon seller community.
What makes Helium 10 different?
Helium 10 distinguishes itself by offering a comprehensive, all-in-one toolkit tailored specifically for the Amazon marketplace. The suite was designed based on real-world selling experience and is continually updated to reflect the evolving needs of e-commerce professionals. Its focus on automating routine processes and uncovering hidden opportunities sets it apart from more generic analytics tools.
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