Gusto is an all-in-one platform that provides payroll, benefits, and human resources solutions for small and growing businesses across the United States. Gusto automates and simplifies payroll processing, manages employee benefits such as health insurance and 401(k) plans, and offers HR tools through an integrated, easy-to-use interface.
Launched in 2012 (originally as ZenPayroll), Gusto serves over 300,000 businesses nationwide, processing tens of billions of dollars in payroll annually. The platform's focus is on reducing administrative overhead for business owners, ensuring compliance, and supporting the creation of positive workplaces through streamlined HR processes and expert support. Gusto’s cloud-based system is designed for accessibility, reliability, and peace of mind for both employers and their teams.
What technology powers Gusto’s platform?
Gusto leverages cloud-based software to deliver payroll automation, benefit administration, and HR management in a single platform. The system integrates with other business tools and banking services, automating tax filings and compliance tasks while allowing users to manage onboarding, time tracking, and employee documents digitally. Gusto’s technology aims to reduce manual work for small businesses and ensure that payroll and benefits are processed accurately and on time.
Who are Gusto’s customers?
Gusto primarily targets small and midsize businesses looking for a straightforward way to handle payroll, benefits, and HR. Its user base covers a wide range of industries, with a particular focus on companies that value ease of use and integrated employee management. Businesses using Gusto typically want to outsource complex HR and payroll functions so they can focus more on growth and less on administrative tasks.
Who are Gusto’s main competitors?
Gusto operates within the small business payroll and HR software market. Notable competitors include:
- ADP: A longstanding provider offering payroll and HR solutions for businesses of all sizes, with a reputation for robust compliance features.
- Patriot Software: Focuses on affordable, simple payroll for small businesses with flexible plans.
- Paylocity: Offers integrated HR and payroll solutions tailored for growing businesses.
- Paychex: Specializes in payroll for very small businesses, emphasizing ease of use.
- QuickBooks Payroll: Known for its integration with QuickBooks accounting software and streamlined payroll processing.
- OnPay: Provides affordable, accurate payroll and HR tools for small businesses.
These competitors differ in their level of integration, pricing, and additional HR features, but all address the core need for efficient payroll and employee management for small businesses.
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