Growth Channel is a digital advertising platform that enables marketers to plan, launch, and optimize ad campaigns across over 225 channels—including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services—from a single dashboard. Growth Channel streamlines the end-to-end digital advertising process, from audience identification to multi-channel campaign execution.
The platform guides users through identifying their target buyer personas (ideal customer profiles), selecting the most effective channels to reach them, and recommending tailored content strategies. Once these steps are completed, users can activate and manage paid media campaigns spanning a wide array of digital channels, all within Growth Channel's unified interface.
Growth Channel distinguishes itself with access to a library of 500,000 "success recipes" derived from 50 data integrations and previous campaign performance. Leveraging its proprietary Deel Learning engine, the platform aims to maximize advertising return on investment, reporting up to 10x improvements compared to standard digital prospecting campaigns.
Who Uses Growth Channel?
Growth Channel primarily serves marketing teams and agencies seeking to efficiently manage and optimize cross-channel digital advertising. The platform is used by a diverse range of clients, including companies such as Diamond Nexus, Nob Research, Westpark, Developers, Sun Ten, Ajala Digital, and New Media Advisors, reflecting its application across various industries.
How Was Growth Channel Started?
Growth Channel was founded by a team with expertise in digital marketing, technology, analytics, and business strategy. Key founding members include Maryna Burushkina (Founder & CEO), a digital marketing consultant and trainer, and Nikita Voloshin (Chief Technology Officer), among others with backgrounds in revenue management, data analytics, UX/UI design, programmatic advertising, and legal advisory. The company's leadership brings together a multidisciplinary approach to solving the complexities of modern digital advertising. More about their team and story can be found on their About page.
What Makes Growth Channel Unique?
- Unified campaign management across 225+ paid digital channels
- Built-in tools for persona creation, channel selection, and content recommendations
- Access to a vast repository of campaign "success recipes" and data-driven insights
- AI-driven optimization via the Deel Learning engine
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