GRIN is a creator management software platform that enables brands to build, scale, and optimize influencer and creator programs. GRIN's platform is used by companies to harness the power of influential individuals—such as creators and influencers—to drive brand awareness and business growth.
How does GRIN work?
GRIN provides a comprehensive suite of tools that help brands discover, recruit, manage, and measure relationships with creators across social media platforms. The software streamlines workflows for influencer marketing, from outreach and contracts through content collaboration and campaign analytics. This allows brands to efficiently scale their creator programs and measure ROI.
Who uses GRIN?
GRIN is trusted by a wide range of industry-leading companies across sectors. Notable customers include:
- SKIMS
- Rhode
- GoPro
- Uber
- Ipsy
- Vera Bradley
- MVMT
- Alphalete
- G-Fuel
- Liquid IV
- Stio
- Superfeet
- MCoBeauty
- Nutpods
- Boiron
- ASRV
- ColorPop
- YouSwim
- SikSilk
- Branch Basics
- Hooey
- Primal Pet Foods
- Ilia
- Lovevery
- ABLE
These brands use GRIN to manage creator partnerships at scale, emphasizing the platform's fit for companies seeking to professionalize their influencer strategies.
What makes GRIN different?
GRIN focuses on providing an all-in-one creator management solution, going beyond basic influencer marketing by enabling brands to build long-term, authentic creator relationships. The platform is designed for brands looking to move from transactional campaigns to ongoing creator partnerships, with robust tools for workflow automation, compliance, and performance tracking.
How was GRIN started?
GRIN was founded by a team with experience across engineering, operations, marketing, legal, product, and sales. Key founding team members include Ryan Debenham (CEO), Molly Swagler (Chief of Staff), Rafael Costa (Engineering), Dan Demas (Operations), Olivia McNaughten (Marketing), Chris Hogue (Legal), Erin Foster (People), Sarah Hofmeister (Product), Jordan Spataro (Finance), and Jerrel Sheppard (Sales). Their combined backgrounds support GRIN's mission to redefine what's possible in the creator economy. More details can be found on their About page.
Where is GRIN based?
GRIN is headquartered in Sacramento, California, United States, and operates as a privately held company with 201-500 employees.
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