Greenfly is a software platform that automates the flow and management of short-form digital media for sports and entertainment organizations. Greenfly acts as a mission control system for digital media operations, using AI to give real-time access to photos and videos for staff, partners, athletes, and talent.
The platform centralizes and streamlines digital media workflows, including content capture, collection, automated organization, and distribution. This supports both fan engagement and monetization strategies for its clients. Greenfly’s technology enables teams and organizations to easily gather user-generated or official content, sort and tag it automatically, and rapidly distribute it to those who need it, whether for social media, marketing, or direct fan communications.
Greenfly distinguishes itself with its AI-powered automation, notably its AI Vision technology, which earned a Clio award. Its system is designed for scale and speed, helping sports leagues, teams, broadcasters, and entertainment brands meet the demands of today’s fast-paced digital content landscape.
Who Uses Greenfly?
Greenfly’s primary customers are sports leagues, teams, broadcasters, and entertainment organizations that require efficient digital media operations. Notable customers include:
- Paris Saint-Germain
- ESPN
- Major League Baseball (MLB)
- BUNDESLIGA
- PGA
- LPGA
- Big10
- NASCAR
- NHL
- FIBA
- New Zealand Rugby (NZR)
- SAIL GP
- NFL
These organizations use Greenfly to capture, organize, and distribute digital media assets for fan engagement and monetization.
How Was Greenfly Started?
Greenfly was founded in 2014 and is headquartered in Santa Monica, California, with additional sales offices in the U.S., London, and Paris. The founding team brings together expertise in sports, technology, and digital media:
- Daniel Kirschner (Co-Founder & CEO) leads the company’s mission to transform how sports and entertainment brands engage audiences.
- Shawn Green (Co-Founder & Chairman) helped develop the original Greenfly concept to simplify media creation and distribution for teams and athletes.
- Other core leaders include Gabi Loeb (CFO), Marshall Greer (CTO), Rosanne Hong (Chief Product Officer), Mark Keaney (Chief Revenue Officer), Nick Shaw (Managing Director, EMEA), Evan Kroft (GM, Greenfly AI), Ali Samson (VP Customer Success), Erica Gentilucci (VP Marketing), and Kelsey Smith (Chief of Staff).
For more on Greenfly’s leadership and company story, visit their About page.
Where Is Greenfly Based and How Big Is the Company?
Greenfly is privately held and based in Santa Monica, California. The company employs between 51-200 people and maintains a presence in the U.S., London, and Paris to support its global client base.
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