What Does Gradient Works Do?

    Learn about what Gradient Works does, their services, and key information.

    What Does Gradient Works Do?

    Name: Gradient Works

    Headquarters: Austin, Texas, United States

    Employees: 11-50 employees

    Gradient Works is a sales software company that helps commercial sales teams maximize their pipeline by ensuring sales representatives focus on the best possible accounts. Gradient Works develops tools to enhance account management, prospecting, and territory design for B2B organizations.

    Their platform offers several capabilities, including:

    • Sourcing account data from across the web using AI-driven research
    • Identifying top prospects already in a company's CRM
    • Discovering new prospects that resemble existing high-value customers
    • Providing coverage analytics to help managers hold teams accountable
    • Enabling a shift from traditional sales territories to a more flexible dynamic books model
    • Rapidly routing accounts and leads to appropriate representatives

    These features are designed to improve sales efficiency and ensure that teams are always targeting the most promising opportunities. Gradient Works is distinctive for its focus on dynamic territory management and leveraging AI to automate and enhance prospect research.

    Who uses Gradient Works?

    Gradient Works serves a broad range of B2B companies, from large enterprises to high-growth startups. Their customers include organizations such as Upwork, QuotaPath, Box, bluegrace, SPINS, Orum, Thoropass, Impact.com, mailgun, Supermetrics, Center, Quantive, and Beekeeper. This indicates a strong presence among software companies and tech-enabled businesses seeking to optimize their sales processes.

    How was Gradient Works started?

    Gradient Works was co-founded by Hayes Davis (CEO) and Jenn Deering Davis (Head of Marketing), both experienced entrepreneurs with backgrounds in building software for business teams. The company is based in Austin, Texas. You can read more about their background and mission on their About page.

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